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sephora.com
Discover the latest in beauty at Sephora! Explore an unrivaled selection of makeup, skincare, hair, fragrance & more from classic & emerging brands.
Global Rank
#649
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Bounce Rate
50.06%
Pages per Visit
4.35
Avg Visit Duration
00:03:29
- Company
- Sephora USA, Inc.
- Year Founded
- 1970
- Employees
- > 10001
- HQ
- United States, California, San Francisco
- Annual Revenue
- > $1B
- Industry
- Lifestyle > Beauty and Cosmetics
sephora.com Traffic & Engagement Analysis
sephora.com's web traffic has increased by 10.43% compared to last month. See all traffic & engagement stats for sephora.com in the past 3 months below
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Last Month Change
10.43%
Bounce Rate
50.06%
Pages per Visit
4.35
Avg Visit Duration
00:03:29
Total Visits Last 3 Months
Compare sephora.com to:
61.5Msephora.com
sephora.com Web Traffic by Country
Which countries sent the most traffic to sephora.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to sephora.com - click below to discover all countries
Top Countries
United States
77.3%12.47%
Canada
14.43%12.03%
United Kingdom
0.54%17.38%
China
0.47%2.07%
France
0.41%14.68%
Others
6.84%
sephora.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. sephora.com's audience is 23.93% male and 76.07% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female76.07%
- Male23.93%
sephora.com Competitors & Similar Sites
Reveal sephora.com top alternatives and find potential or emerging competitors. ulta.com is the website with the highest similarity score to sephora.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
sephora.com Top Traffic Sources
The top traffic source to sephora.com is Direct traffic, driving 31.36% of desktop visits last month Organic Search is the 2nd and Display is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
31.36%
Direct
1st Place
Organic Search
2nd Place
Display
3rd Place
Only showing top 3 marketing channels.
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Get a live demosephora.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to sephora.com (Desktop, worldwide)
Organic vs. Paid
Organic62.88%
Paid37.12%
Top Keywords
sephora$0.38sephora canada$0.35sephora usa$0.69rhode$0.29sephora birthday gift$0.4697.7K OthersSee more
Total Keywords97.7K
Referral Web Traffic to sephora.com
The top referral sites sending desktop traffic to sephora.com.
Category Distribution
Beauty and Cosmetics
14.44%Finance - Other
13.18%Search Engines
11.11%Jobs and Employment
10.78%Marketplace
9.71%Other
40.79%Top Referrals
Links from sephora.com to Other Websites by Traffic Share
sephora.com is sending desktop traffic to 131 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
30.58%Beauty and Cosmetics
20.81%Fashion and Apparel
9.53%Marketplace
8.59%Coupons and Rebates
4.68%Other
25.8%
Social Media Traffic to sephora.com
sephora.com gets most of its social media traffic from Youtube, followed by Pinterest and Reddit (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
13
Social Network Distribution