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swarovski.com Website Analysis for April 2026
Step into the magical world of Swarovski: charming jewelry, elegant watches and sparkling crystal creations commemorate the brand's tradition and craftsmanship. Find Find out more
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Global Rank
#6,358432
Country Rank
#5,008536
Category Rank
#172
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Total Visits
7.6M
Bounce Rate
44.44%
Pages per Visit
4.21
Avg Visit Duration
00:02:38
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swarovski.com Traffic & Engagement Analysis
swarovski.com's web traffic has decreased by 9.79% compared to last month. See all traffic & engagement stats for swarovski.com in the past 3 months below
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Last Month Change
9.79%
Bounce Rate
44.44%
Pages per Visit
4.21
Avg Visit Duration
00:02:38
Total Visits Last 3 Months
Compare swarovski.com to:
7.6Mswarovski.com
swarovski.com Web Traffic by Country
Which countries sent the most traffic to swarovski.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to swarovski.com - click below to discover all countries
Top Countries
United States
26.74%8.45%
United Kingdom
7.8%1.12%
Canada
5.86%6.82%
Australia
5.85%12.08%
Japan
4.64%26.22%
Others
49.12%
swarovski.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. swarovski.com's audience is 34.24% male and 65.76% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female65.76%
- Male34.24%
swarovski.com Competitors & Similar Sites
Reveal swarovski.com top alternatives and find potential or emerging competitors. pandora.net is the website with the highest similarity score to swarovski.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
swarovski.com Top Traffic Sources
The top traffic source to swarovski.com is Organic Search traffic, driving 41.82% of desktop visits last month Paid Search is the 2nd and Direct is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
41.82%
Organic Search
1st Place
Paid Search
2nd Place
Direct
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to swarovski.com
The top referral sites sending desktop traffic to swarovski.com.
Category Distribution
Search Engines
21.44%Graphics Multimedia and Web Design
9.16%Video Games Consoles and Accessories
9.14%Government
8.21%Ecommerce and Shopping - Other
6.1%Other
45.94%Top Referrals
Links from swarovski.com to Other Websites by Traffic Share
swarovski.com is sending desktop traffic to 11 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
74.7%Shipping and Logistics
9.76%Search Engines
5.53%Computers Electronics and Technology - Other
2.67%Coupons and Rebates
2.26%Other
5.09%
Social Media Traffic to swarovski.com
swarovski.com gets most of its social media traffic from Youtube, followed by Facebook and Instagram (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
8
Social Network Distribution