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thehartford.com
Get answers to common questions about business income insurance. See the full list of business income insurance FAQs from The Hartford.
Global Rank
#8,314
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Bounce Rate
27.32%
Pages per Visit
6.82
Avg Visit Duration
00:04:52
- Company
- The Hartford
- Year Founded
- 1810
- Employees
- > 10001
- HQ
- United States, Connecticut, Hartford
- Annual Revenue
- > $1B
- Industry
- Finance > Insurance
thehartford.com Traffic & Engagement Analysis
thehartford.com's web traffic has increased by 6.81% compared to last month. See all traffic & engagement stats for thehartford.com in the past 3 months below
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Last Month Change
6.81%
Bounce Rate
27.32%
Pages per Visit
6.82
Avg Visit Duration
00:04:52
Total Visits Last 3 Months
Compare thehartford.com to:
5Mthehartford.com
thehartford.com Web Traffic by Country
Which countries sent the most traffic to thehartford.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to thehartford.com - click below to discover all countries
Top Countries
United States
97.05%1.63%
India
0.61%24.29%
Canada
0.09%57.01%
United Kingdom
0.09%1.67%
Philippines
0.09%33.77%
Others
2.06%
thehartford.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. thehartford.com's audience is 36.34% male and 63.66% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female63.66%
- Male36.34%
thehartford.com Competitors & Similar Sites
Reveal thehartford.com top alternatives and find potential or emerging competitors. progressive.com is the website with the highest similarity score to thehartford.com. Find out why - Click here to Analyze all competitors
thehartford.com Top Traffic Sources
The top traffic source to thehartford.com is Direct traffic, driving 36.82% of desktop visits last month Display is the 2nd and Organic Search is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
36.82%
Direct
1st Place
Display
2nd Place
Organic Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demothehartford.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to thehartford.com (Desktop, worldwide)
Organic vs. Paid
Organic89.37%
Paid10.63%
Top Keywords
hartford$4.70the hartford$5.56hartford insurance$12.99thehartford$5.57the hartford login$3.0611.1K OthersSee more
Total Keywords11.1K
Referral Web Traffic to thehartford.com
The top referral sites sending desktop traffic to thehartford.com.
Category Distribution
News & Media Publishers
36.08%Insurance
18.52%Health - Other
16.23%Accounting and Auditing
4.88%Banking Credit and Lending
2.3%Other
21.98%Top Referrals
Links from thehartford.com to Other Websites by Traffic Share
thehartford.com is sending desktop traffic to 20 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Finance - Other
41.76%Jobs and Employment
34.63%Insurance
11.3%Business Services
4.84%Search Engines
3.27%Other
4.21%
Social Media Traffic to thehartford.com
thehartford.com gets most of its social media traffic from Youtube, followed by Facebook and Linkedin (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
7
Social Network Distribution