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viator.com Website Analysis for March 2026
Find and book city tours, helicopter tours, day trips, show tickets, sightseeing day tours, popular activities and things to do in hundreds of destinations worldwide
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Global Rank
#1,655221
Country Rank
#677112
Category Rank
#1
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Total Visits
28.5M
Bounce Rate
45.73%
Pages per Visit
3.77
Avg Visit Duration
00:03:41
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viator.com Traffic & Engagement Analysis
viator.com's web traffic has increased by 22.06% compared to last month. See all traffic & engagement stats for viator.com in the past 3 months below
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Last Month Change
22.06%
Bounce Rate
45.73%
Pages per Visit
3.77
Avg Visit Duration
00:03:41
Total Visits Last 3 Months
Compare viator.com to:
28.5Mviator.com
viator.com Web Traffic by Country
Which countries sent the most traffic to viator.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to viator.com - click below to discover all countries
Top Countries
United States
57.41%20.65%
Canada
6.28%50.37%
United Kingdom
4.81%10.88%
Australia
3.5%5.99%
Spain
2.16%19.61%
Others
25.85%
viator.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. viator.com's audience is 41.33% male and 58.67% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female58.67%
- Male41.33%
viator.com Competitors & Similar Sites
Reveal viator.com top alternatives and find potential or emerging competitors. getyourguide.com is the website with the highest similarity score to viator.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
viator.com Top Traffic Sources
The top traffic source to viator.com is Paid Search traffic, driving 30.25% of desktop visits last month Direct is the 2nd and Organic Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
30.25%
Paid Search
1st Place
Direct
2nd Place
Organic Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoviator.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to viator.com (Desktop, worldwide)
Organic vs. Paid
Organic40.55%
Paid59.45%
Top Keywords
viator$7.20getyourguide$1.20viator supplier$4.50viator affiliate program$4.31viator tours$6.19268.9K OthersSee more
Total Keywords268.9K
Referral Web Traffic to viator.com
The top referral sites sending desktop traffic to viator.com.
Category Distribution
Travel and Tourism - Other
31.75%Search Engines
28.45%Accommodation and Hotels
18.6%Coupons and Rebates
2.37%Tourist Attractions
2.07%Other
16.76%Links from viator.com to Other Websites by Traffic Share
viator.com is sending desktop traffic to 22 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
65.36%Travel and Tourism - Other
21.78%Computers Electronics and Technology - Other
3.88%Ecommerce and Shopping - Other
3.04%Jobs and Employment
1.91%Other
4.03%
Social Media Traffic to viator.com
viator.com gets most of its social media traffic from Reddit, followed by Facebook and Youtube (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
13
Social Network Distribution