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yoox.com Website Analysis for March 2026
Discover a wide array of products by the best Italian and international designers on YOOX. Fast delivery and secure payments.
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Global Rank
#4,431226
Country Rank
#31418
Category Rank
#61
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Total Visits
7.8M
Bounce Rate
26.52%
Pages per Visit
9.17
Avg Visit Duration
00:04:45
Showing Similarweb estimated data.
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yoox.com Traffic & Engagement Analysis
yoox.com's web traffic has decreased by 0.48% compared to last month. See all traffic & engagement stats for yoox.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
0.48%
Bounce Rate
26.52%
Pages per Visit
9.17
Avg Visit Duration
00:04:45
Total Visits Last 3 Months
Compare yoox.com to:
7.8Myoox.com
yoox.com Web Traffic by Country
Which countries sent the most traffic to yoox.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to yoox.com - click below to discover all countries
Top Countries
United States
26.01%4.91%
Italy
25.37%10.15%
Germany
8.96%5.77%
Japan
6.44%20%
Greece
4.68%11.04%
Others
28.54%
yoox.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. yoox.com's audience is 37.23% male and 62.77% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female62.77%
- Male37.23%
yoox.com Competitors & Similar Sites
Reveal yoox.com top alternatives and find potential or emerging competitors. farfetch.com is the website with the highest similarity score to yoox.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
yoox.com Top Traffic Sources
The top traffic source to yoox.com is Direct traffic, driving 31.28% of desktop visits last month Paid Search is the 2nd and Organic Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
31.28%
Direct
1st Place
Paid Search
2nd Place
Organic Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to yoox.com
The top referral sites sending desktop traffic to yoox.com.
Category Distribution
Fashion and Apparel
83.42%News & Media Publishers
5.54%Digital Marketing
4.57%Price Comparison
2.81%Coupons and Rebates
1.99%Other
1.67%Top Referrals
Links from yoox.com to Other Websites by Traffic Share
yoox.com is sending desktop traffic to 12 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
41.35%Fashion and Apparel
30.11%Financial Planning and Management
21.89%Shipping and Logistics
2.81%Coupons and Rebates
2.01%Other
1.84%
Social Media Traffic to yoox.com
yoox.com gets most of its social media traffic from Facebook, followed by Youtube and WhatsApp Webapp (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
11
Social Network Distribution