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theaustralian.com.au Website Analysis for November 2025
the australian | latest australian news headlines and world news
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Global Rank
#10,1551,098
Country Rank
#17417
Category Rank
#14
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Bounce Rate
48.72%
Pages per Visit
2.70
Avg Visit Duration
00:03:54
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theaustralian.com.au Traffic & Engagement Analysis
theaustralian.com.au's web traffic has decreased by 10.09% compared to last month. See all traffic & engagement stats for theaustralian.com.au in the past 3 months below
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Last Month Change
10.09%
Bounce Rate
48.72%
Pages per Visit
2.70
Avg Visit Duration
00:03:54
Total Visits Last 3 Months
Compare theaustralian.com.au to:
theaustralian.com.au Web Traffic by Country
Which countries sent the most traffic to theaustralian.com.au lately? Where is their core audience from? Last month Australia was the top country sending desktop traffic to theaustralian.com.au - click below to discover all countries
Top Countries
Australia
87.32%8.39%
United States
4.03%13.59%
United Kingdom
1.21%24.94%
New Zealand
1.1%20.15%
India
0.6%121.6%
Others
5.74%
theaustralian.com.au Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. theaustralian.com.au's audience is 62.52% male and 37.48% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female37.48%
- Male62.52%
theaustralian.com.au Target Audience
Audience interests reveal key details on the browsing interests of theaustralian.com.au's visitors. theaustralian.com.au's audience is interested in News & Media Publishers & australia.
Top Categories
Other Visited Websites
Top Topics
australianewsbreaking newsinternational newsnews general
theaustralian.com.au Competitors & Similar Sites
Reveal theaustralian.com.au top alternatives and find potential or emerging competitors. abc.net.au is the website with the highest similarity score to theaustralian.com.au. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
theaustralian.com.au Top Traffic Sources
The top traffic source to theaustralian.com.au is Direct traffic, driving 66.42% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
66.42%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to theaustralian.com.au
The top referral sites sending desktop traffic to theaustralian.com.au.
Category Distribution
News & Media Publishers
50.75%AI Chatbots and Tools
18.78%Government
17.66%Dictionaries and Encyclopedias
4.62%Science and Education - Other
1.41%Other
6.77%Links from theaustralian.com.au to Other Websites by Traffic Share
theaustralian.com.au is sending desktop traffic to 24 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
News & Media Publishers
89.42%Basketball
3.09%American Football
1.13%Fashion and Apparel
0.97%Streaming & Online TV
0.94%Other
4.45%
Social Media Traffic to theaustralian.com.au
theaustralian.com.au gets most of its social media traffic from Facebook, followed by Linkedin and X-twitter (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
9
Social Network Distribution