Daniel Reid

Born and raised in London, Daniel’s passion for numbers led him to a degree in mathematics and a career as a data analyst. Over time, he transitioned into an insights guru, blending technical expertise with strategic thinking to distil complex data into actionable insights. A trusted industry voice, Daniel enjoys simple pleasures outside of work—spending time in the pub, watching movies, and cheering on Arsenal FC. He’s also a devoted family man, often spending quality time with his wife and child.