Digital 100

The Official 100 Fastest-Growing Companies Online in Australia in 2024

The Similarweb Digital 100 is live. For the first time, we’re ranking both the websites and the apps that achieved exceptional growth in 2024. Discover the digital winners and the trends reshaping online behavior, so you can use it to build your own winning strategy.

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Big Winners

Top 5 Big Winners:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

AliExpress

YoY Growth: 27%

Web: +29% | App: +24%

Personal Finance

Top 5 in Personal Finance:

Consumer Electronics

Top 5 in Consumer Electronics:

Food & Drinks

Top 5 in Food & Drinks:

Apparel & Accessories

Top 5 in Apparel & Accessories:

Digital 100 Trends Report

Our research team combed through vast data sets – spanning millions of websites and apps – to uncover the most impactful trends from the US winners' lists. These insights are your compass – guiding your plans, sharpening your strategy, and keeping you ahead of the competition.

ABOUT SIMILARWEB

Similarweb (NYSE: SMWB) powers businesses to win their markets with Digital Data. By providing essential web and app data, analytics, and insights, we enable our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization.

Methodology
The Digital 100 WEB & APP in Australia identifies the fastest-growing digital companies by analysing web traffic and app usage across categories. For the WEB winners, we analysed websites with over 30,000 average monthly visits, ranking them by the largest year-over-year (YoY) increase in Unique Visitors (2024 vs. 2023). In the Big Winners category, we analysed the top 250 websites across all categories and, for the first time, included apps. This app analysis focused on the top 10% of apps with both Android and iOS versions, spanning across all categories.