Digital 100

The Official 100 Fastest-Growing Companies Online in 2024

The Similarweb Digital 100 is live. For the first time, we’re ranking both the websites and the apps that achieved exceptional growth in 2024. Discover the digital winners and the trends reshaping online behavior, so you can use it to build your own winning strategy.

Try Similarweb free

Big Winners

Top 5 Big Winners:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

Substack

YoY Growth: 88%

Web: +37% | App: +139%

CATEGORY INSIGHT

Unsurprisingly, in an election year, news sites saw high growth. The real surprise? Half of the top 10 fastest-growing US sites were news-focused. Like Newsweek (up
71%). But among the traditional sites is Substack — our overall Digital Winner. Its success suggests consumers are increasingly seeking independent news sources.
Powered by Similarweb's Digital Data.

Big Winners

Top 5 Big Winners:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

Substack

YoY Growth: 88%

Web: +37% | App: +139%

CATEGORY INSIGHT

The fastest-growing apps spanned seven categories. Three of the top 10 were gaming apps, including NYT Games. It grew 135%, driven by hits like Wordle and Strands. Demographics reveal striking contrasts: Brawl Stars, #2 on the list, skews towards Gen Z and males, while NYT Games appeals to Millennials and women.
Powered by Similarweb's Digital Data.

Apparel & Accessories

Top 5 in Apparel & Accessories:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

JD Sports

YoY Growth: 92%

Web: +35% | App: +150%

CATEGORY INSIGHT

Our winners highlight the power of strong social media engagement, influencer marketing, and innovative brand collaborations. Retro-Stage.com and Disturbia.us led the way, with 27% and 22% of traffic coming from social media, respectively. This compares to the fashion industry average of 9% web traffic from social media.
Powered by Similarweb's Digital Data.

Apparel & Accessories

Top 5 in Apparel & Accessories:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

JD Sports

YoY Growth: 92%

Web: +35% | App: +150%

CATEGORY INSIGHT

The sportswear and sneakers craze shows no signs of slowing down. JD Sports emerged as the overall Digital Winner in the category — 150% growth in monthly active app users and 35% in web visitors. Additionally, the growth of Discount Divas and Depop reflects the rising demand for sustainability and affordability in fashion.
Powered by Similarweb's Digital Data.

Beauty & Wellness

Top 5 in Beauty & Wellness:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

Yuka

YoY Growth: 69%

Web: +81% | App: +57%

CATEGORY INSIGHT

Skincare brands dominated the Beauty & Wellness category this year, with only two of the top 10 fastest-growing sites focused on makeup. The significant growth in visitors to Rhode Skin, Lush, and Ogee reflects a rising demand for clean beauty products that are ethically sourced and made with natural ingredients.
Powered by Similarweb's Digital Data.

Beauty & Wellness

Top 5 in Beauty & Wellness:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

Yuka

YoY Growth: 69%

Web: +81% | App: +57%

CATEGORY INSIGHT

Wellness and self-care remain high on consumers' priority lists, as seen in the growth of apps focusing on sleep tracking, stress relief, and meditation—for example, the Bend app (for daily stretching), which grew 176%. Meanwhile, Yuka, our category winner, highlights the growing demand for health-related tools that help consumers make informed buying decisions.
Powered by Similarweb's Digital Data.

Consumer Electronics

Top 5 in Consumer Electronics:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

Yoto Play

YoY Growth: 114%

Web: +130% | App: +99%

CATEGORY INSIGHT

Sustainability takes center stage: LG Replacement Parts (+66%) and Samsung Parts (+35%) show how repair is rising over replacement. EcoFlow (+64%) and BLUETTI (+34%) highlight clean energy demand, while Soundcore.com and TMR Audio reflect an ongoing interest in premium audio.
Powered by Similarweb's Digital Data.

Consumer Electronics

Top 5 in Consumer Electronics:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

Yoto Play

YoY Growth: 114%

Web: +130% | App: +99%

CATEGORY INSIGHT

Health and wellness dominate consumer electronics apps: Yoto, our digital winner, reduces kids' screentime with audio content. While COROS (+58%), Garmin Jr. (+56%), and FitCloudPro (+48%) offer wearables for tracking activity and sleep. Renpho Health’s (+60%) growth highlights demand for health tracking tools.
Powered by Similarweb's Digital Data.

Food & Drinks

Top 5 in Food & Drinks:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

Too Good To Go

YoY Growth: 75%

Web: +54% | App: +97%

CATEGORY INSIGHT

This category saw strong cross-segment growth. Ritual Zero Proof (+188%) led non-alcoholic spirits, while Martie (+127%) and Eat Mila (+119%) reflected rising demand for grocery delivery and ready-to-cook meals. Additionally, Oats Overnight (+105%) showcased the growing trend toward indulgent, convenient food.
Powered by Similarweb's Digital Data.

Food & Drinks

Top 5 in Food & Drinks:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

Too Good To Go

YoY Growth: 75%

Web: +54% | App: +97%

CATEGORY INSIGHT

Convenience and savings defined food & drinks apps in 2024. Grocery Outlet Bargain Market (+264%) led with discounted groceries. Too Good To Go (+97%) highlighted food waste reduction. Church’s Texas Chicken (+135%) thrived on order-ahead and loyalty programs.
Powered by Similarweb's Digital Data.

Home & Garden

Top 5 in Home & Garden:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

Tapo.com

YoY Growth: 230%

Web: +211% | App: +250%

CATEGORY INSIGHT

Outdoor living and home improvement remain popular. Backyard Discovery (+119%) led with outdoor furniture and playsets. While Lively Root (+92%) and Vego Garden (+75%) showed demand for indoor plants and garden beds. Do it Best also did well, showcasing interest in online home renovation products.

Powered by Similarweb's Digital Data.

Home & Garden

Top 5 in Home & Garden:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

Tapo.com

YoY Growth: 230%

Web: +211% | App: +250%

CATEGORY INSIGHT

Smart home apps thrived, with TP-Link Tapo (+250%)—our category winner—leading the way in managing security cameras and lighting. WiZ Connected (+159%) showed strong demand for smart lighting, while plant-care app Greg (+115%) highlighted the indoor gardening trend. Rooms To Go (+69%) stood out as the only furniture retailer.
Powered by Similarweb's Digital Data.

News & Media

Top 5 in News & Media:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

Ground News

YoY Growth: 56%

Web: +63% | App: +50%

CATEGORY INSIGHT

News & media saw strong growth, with polarization a key trend. GB News (+402%) led with right-leaning content. Tododisca.com (+285%) and Okdiario (+249%) catered to Spanish-speaking audiences. UNILAD (+176%) and The Cool Down (+156%) did well among younger consumers.
Powered by Similarweb's Digital Data.

News & Media

Top 5 in News & Media:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

Ground News

YoY Growth: 56%

Web: +63% | App: +50%

CATEGORY INSIGHT

Substack (+139%) led with direct commentary from writers and podcasters. Ground News, our digital winner, excelled with bias-tracking features. The Atlantic (+64%) thrived on election coverage, while regional sites also did well. Meanwhile, E! News highlighted the growing demand for pop culture alongside serious reporting.
Powered by Similarweb's Digital Data.

Personal Finance

Top 5 in Personal Finance:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

Monarch Money

YoY Growth: 633%

Web: +543% | App: +724%

CATEGORY INSIGHT

Personal finance surged in 2024, showing a split between prudence and risk. Monarch Money (+543%) led as consumers sought caution, while Jupiter: Swap (+473%) reflected crypto enthusiasm. Traditional lenders like College Ave saw rising student loan demand – all of this highlights diverse financial priorities in uncertain times.
Powered by Similarweb's Digital Data.

Personal Finance

Top 5 in Personal Finance:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

Monarch Money

YoY Growth: 633%

Web: +543% | App: +724%

CATEGORY INSIGHT

Like the web, budgeting and crypto dominated the finance app category, with Monarch: Budget & Track Money (No. 1 in both web and app) and crypto wallet Solflare up 513%. Rewards-focused apps like Atlas and StoreCash thrived, while traditional banking apps like ONE and Flagstar also did well.
Powered by Similarweb's Digital Data.

Travel & Tourism

Top 5 in Travel & Tourism:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

Klook

YoY Growth: 64%

Web: +23% | App: +106%

CATEGORY INSIGHT

Personalized travel soared in 2024. Room77 (+322%), The Ritz-Carlton Yacht Collection (+226%), and Kensington Tours (+101%) led with tailored itineraries. Japan-based Rakuten Travel (+194%) and HotelsOne.com (+146%) showcased OTA strengths, while VacationRenter (+144%) underlines a rising demand for vacation rentals.
Powered by Similarweb's Digital Data.

Travel & Tourism

Top 5 in Travel & Tourism:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

Klook

YoY Growth: 64%

Web: +23% | App: +106%

CATEGORY INSIGHT

Travel planning apps shone in 2024, led by Klook (+106%). FREENOW (+52%) and Omio (+53%) excelled with all-in-one travel and mobility options. While cruise apps like Holland America Line Navigator (+77%) and MSC for Me (+54%) showcased a need for personalized, tech-driven cruise experiences.
Powered by Similarweb's Digital Data.

Gaming

Top 5 in Gaming:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

Pikmin Bloom

YoY Growth: 75%

Web: +132% | App: +18%

CATEGORY INSIGHT

The category boomed in 2024, fueled by a rise in casual gaming. Dragon City (+425%) and Cookie Clicker (+398%) led the pack. While 4kzgame (+368%) and Empires & Puzzles (+218%) thrived on organic search and community engagement.
Powered by Similarweb's Digital Data.

Digital 100 Trends Report

Our research team combed through vast data sets – spanning millions of websites and apps – to uncover the most impactful trends from the US winners' lists. These insights are your compass – guiding your plans, sharpening your strategy, and keeping you ahead of the competition.

ABOUT SIMILARWEB

Similarweb (NYSE: SMWB) powers businesses to win their markets with Digital Data. By providing essential web and app data, analytics, and insights, we enable our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization.

Methodology

The Digital 100 WEB & APP in the US identifies the fastest-growing digital companies by analyzing web traffic and app usage across 10 different categories. For the WEB winners, we analyzed websites with over 100,000 average monthly visits, ranking them by the largest year-over-year (YoY) increase in Unique Visitors (2024 vs. 2023). For the APP winners, we analyzed apps with both Android and iOS versions, at least 5,000 Monthly Active Users (MAUs) on each platform, and 50,000 MAUs combined, ranking them based on the largest YoY growth. For the Big Winners category, we focused on the top 250 websites, and the top 5% of apps, across all categories.