Digital 100 - Top 100 Fastest-Growing Online Brands in Australia
Discover the winning digital brands of 2021! The globally recognized Digital 100 reveals the top fastest-growing companies in Australia for 10 key industries based on year-over-year (YoY) traffic growth. Plus, we break down the powerhouse digital strategies supercharging their success so you can make the cut next year.
Top 5 Apparel Brands:
- frankie4.com 1,980% growth
- airinum.com 486% growth
- kickscrew.com 450% growth
- chicme.com 409% growth
- wearfigs.com 395% growth
Fancy footwear is the apparel order of the year
Uggaustraliaclassic.com.au also made the top 20, showing shoppers’ longtime love for the veteran’s sheepskin.
Considering consumers’ appreciation of luxe shoes, apparel brands may want to step up their sites and advertise similar luxury footwear.
Top 5 Beauty Brands:
- stylevana.com 214% growth
- booksy.com 209% growth
- dopeskin.co 148% growth
- clarins.com.au 83% growth
- cocoandeve.com 76% growth
Asian beauty brands enamor Aussies
Oliveyoung.com, a health and beauty site hailing from Korea, also ranked among the winners, further showing the force of K-Beauty.
Impressively, despite being one of the oldest cosmetics companies in the world, Japanese cosmetics company
Top 5 Financial Services Brands:
- swyftx.com.au 719% growth
- kucoin.com 538% growth
- ftx.com 488% growth
- coindesk.com 452% growth
- cfs.com.au 439% growth
Crypto craze catching on
In fact, 14 out of our 20 winners are connected with cryptocurrency or its underlying blockchain technology, illustrating that digital assets have gone mainstream.
Blockchain-related brands also boomed internationally, scoring nine out of 10 slots on the U.K., while NFT platforms ruled top spots in the U.S.
Top 5 Real Estate Brands
- conveyancing.com.au 72% growth
- snug.com 69% growth
- ozhouseprice.com 67% growth
- zango.com.au 61% growth
- iproperty.com.my 59% growth
Hunting for a home away from home
Other real estate winners specialize in the India and Singapore markets. Get all the details in the complete list.
Top 5 Travel Brands
- rentalcarmanager.com 360% growth
- discovercars.com 356% growth
- vipcars.com 275% growth
- vrbo.com 259% growth
- rex.com.au 200% growth
Domestic travel drives up car rental demand
Rental Car Manager accelerated to first place, while CarTrawler, another car rental site, drove in behind at 14 on the leaderboard.
Other brands crushing the travel game include car rental comparison sites, like Discover Cars and VIP Cars, which parked in second and third place.
Exclusive Digital 100 Insights Report
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The Digital 100 is the official list of the fastest-growing digital brands. To identify the 100 U.S. winners, we analyzed websites with over 100,000 visitors for 10 categories, ranking the 100 websites with the largest increase in visitors on desktop and mobile web devices in the U.S. 2021 vs. 2020.