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Digital 100

The Official 100 Fastest-Growing Companies Online in Germany

The highly-anticipated annual rankings are live - discover the winning digital players of 2023! The globally recognized Digital 100 reveals the fastest-growing companies online in Germany across 5 key industries based on year-over-year (YoY) traffic growth. Plus, we unpack the digital tactics fueling their success so you can make the list next year.

Apparel and Accessories

Top 5 Apparel and Accessories Websites:


Top 5 Automotive Websites:

Consumer Electronics

Top 5 Consumer Electronics Websites:

Home and Garden

Top 5 Home and Garden Websites:

Personal Finance

Top 5 Personal Finance Websites:

See All Digital 100 Winners

About us

Similarweb unlocks the digital world. Similarweb Digital Data is the fastest, easiest way to discover what’s happening online and uncover the digital leaders in your industry. Whether you’re an established brand or recently launched, Similarweb provides consumer and market insights to beat the online competition, grow exponentially, and gain a digital edge.


The Digital 100 is the official list of the fastest-growing companies online. To identify the winners, we analyzed websites with over 50,000 visitors for 5 categories, ranking the 100 websites with the largest year-over-year (YoY) increase in visitors on desktop and mobile web devices in Germany in 2023 vs. 2022.    

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