-0.5%Web Visitors YoYGrowth clustered around alternative news, niche publishers, and new distribution platforms. The Independent and Bluesky stand out, reflecting audience shifts away from traditional media toward replatformed and community-led ecosystems.
-2%App Downloads YoYGrowth centered on social networks, creator platforms, and short-form video. Bluesky, Substack, and drama-short apps surged, signaling rising demand for community-led discussion and snackable entertainment formats.
