Introducing AI Studio: The Future of Digital Intelligence
Every great business decision starts with a question.
How are we performing against our competitors? What’s driving traffic in our category? Where should we expand next? Which markets are growing fastest?
People come to Similarweb with these questions, curious about their market, their competitors, and their opportunities. They know the answers are somewhere in the data.
But getting to those answers can sometimes be challenging.
That’s why we’re launching AI Studio, a conversational AI solution powered by Similarweb data that meets you where you naturally start: with a question. It taps into your curiosity about the market and turns it directly into insights. No dashboard navigation. No trying to figure out which report to build. Just ask what you want to know.
AI Studio turns every user into an expert analyst. All they need is a question.
Why AI Studio Represents the Future
AI Studio represents where digital intelligence is heading: a world where the barrier between having a question and getting an answer completely disappears. Where expertise becomes accessible to everyone. Where insights flow as naturally as conversation.
We’re entering an era where AI assistants are becoming part of how we work, research, and make decisions. But most AI tools lack the specialized knowledge needed to answer sophisticated business questions with authority. They can have conversations, but they can’t deliver the depth businesses need.
That’s what makes AI Studio different. It combines the reasoning capabilities of advanced AI with Similarweb’s complete digital intelligence infrastructure: 100 million websites, 6 billion keywords, 4 million apps, 20 million companies, 660 million+ SKUs, and 37 months of historical data.
But more importantly, it represents a fundamental shift in what digital intelligence means. For years, the industry has focused on providing data. AI Studio takes the next step: providing the data, deriving the insight, and recommending the strategy. This is what we call Data Driven Execution, owning the outcome, not just delivering the information.
From Complex Data to Conversational Intelligence
Remember how you used to do research? You’d open multiple tabs, dig through dashboards, and slowly piece together data from different sources. It was slow and often complicated.
Now imagine just having a direct conversation with a Similarweb expert. That’s AI Studio.
AI Studio offers three distinct modes, each designed to give anyone expert-level analytical capabilities.
Watch this walkthrough video to see all three modes in action:
Chat: Instant intelligence
Ask a question and get quick insights instantly. Explore more deeply, then refine your questions based on what you learn. Chat maintains full conversational context, so you can dig deeper with follow-up questions naturally.
Deep Research: Strategic analysis
Need a comprehensive analysis? AI Studio conducts cross-dataset research in minutes. It synthesizes web traffic, search data, app intelligence, audience metrics and many other datasets into consultant-grade reports. What used to take hours of manual work now happens automatically.
AI Dashboards: Visualize Anything
Get dynamic visualizations that update automatically as your business evolves. Just describe what you want to monitor, and AI Studio builds the dashboard for you.
No configuration required. Your analysis stays current without manual updates.
Real-World Use Cases for Your Team
AI Studio is built for the specific needs of enterprise teams. It provides a 360-degree digital snapshot to inform your strategy. Here are five ways you can start using AI Studio:
Competitive Intelligence Snapshot
Ask AI Studio to analyze your top competitors’ web and app performance. Get traffic trends, audience insights, and engagement metrics in seconds.
Try asking: “How does [competitor] compare to us in traffic, engagement, and top marketing channels?”
Market Research in Minutes
Conduct comprehensive market analysis across multiple datasets. Identify emerging trends, category shifts, and growth opportunities.
Try asking: “Give me an overview of the [your category] market—top players, growth trends, and market share.”
Digital Marketing Performance
Track the performance of your campaigns across all channels. Compare your brand visibility to competitors. Understand which marketing efforts are driving real traffic.
Try asking: “What are the top organic keywords driving traffic to [competitor] that we’re not ranking for?”
Website and App Analysis
Dive deep into user behavior and traffic sources. See where your visitors come from and how they compare to competitors.
Try asking: “Compare web and app performance for [your brand]—where are users engaging most and how does it compare to [competitor]?”
Strategic Planning
Get a comprehensive overview of your brand’s digital presence. Use AI Studio to inform business decisions, identify market gaps, and plan your next move with confidence.
Try asking: “What market opportunities exist in [your category] based on traffic trends and competitive gaps?”
But this is just a start. Our beta users discovered dozens of other use cases once they started conversations with AI Studio.
What Beta Users Are Saying
Our closed beta with over 250 accounts revealed something important: conversational intelligence doesn’t just make existing workflows faster. It creates new possibilities.
Beta users told us:
- Anyone could become an analyst – teams that never engaged with digital intelligence discovered they could get sophisticated answers to complex questions
- Questions they never asked suddenly became worth exploring
- Teams that rarely collaborated found shared intelligence valuable
- Decisions that took days now happen in minutes
- Intelligence became conversational rather than transactional
Ethan Smith, CEO @ Graphite.io, described it this way:
“AI Studio compressed months of research work into hours. What used to be 4 months of exporting data, transforming formats, and building visualizations is now done in a single session. I can finally spend my time analyzing insights and presenting findings—not wrestling with data.”
Where Digital Intelligence Is Going
This launch represents our vision for the next era of business intelligence: where expertise is accessible to everyone, where questions lead immediately to insights, and where the complexity of data never stands between you and understanding.
“AI Studio represents the biggest shift in how our customers experience Similarweb since we founded the company,” says Benjamin Seror, Chief Product Officer and Co-founder of Similarweb. “In beta testing, we saw engagement levels skyrocket because now anyone in the organization can get the insights they need without training or technical expertise and act on them.”
As AI reshapes how people discover information, AI Studio ensures you’re not left guessing. It even helps you understand your brand’s visibility on consumer AI platforms like ChatGPT, giving you insight into this emerging landscape.
Getting Started with AI Studio
AI Studio is now available to select Similarweb customers. If you’re already a customer, contact your account team to activate AI Studio for your organization. There’s no complex setup, no training required. It’s designed for you to get value from your very first conversation.
FAQs
What is AI Studio?
AI Studio is a conversational AI solution that provides comprehensive digital intelligence across all of Similarweb’s data. It makes accessing Similarweb insights faster and more intuitive through natural conversation.
How is AI Studio different from the main Similarweb platform?
AI Studio is complementary, not a replacement. It’s designed for discovery and quick insights through natural conversation. The full platform remains a powerful tool for pro users who need deep, complex analysis and custom report building. Both work together.
Who is AI Studio designed for?
AI Studio turns anyone with a business question into an expert analyst. It’s particularly powerful for competitive intelligence teams, marketers, business analysts and strategists, and executives who need quick answers and strategic insights.
How do I get access to AI Studio?
AI Studio is included as part of our Enterprise offering and can also be purchased separately for existing customers. Contact our team to learn more about adding AI Studio to your account or to explore Enterprise plans.
How does AI Studio handle data security?
AI Studio maintains the same enterprise-grade security standards as the Similarweb platform. It respects your account-level permissions and data access entitlements.
Can I share insights from AI Studio with my team?
Yes. AI Studio creates reports and dashboards that you can share across your organization. Outputs are designed to be presentation-ready and shareable.
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