50 Articles

SEM & PPC

Learn how to drive results from your paid search campaigns. Get the latest news from the SEM and PPC community with data that gives you a true competitive advantage.

SERP Features: The Main Types and How to Track Them

SERP Features: The Main Types and How to Track Them

9 Min.
Feb 18, 2025
PPC Reporting That Shows the Impact of Your Ad Spend

PPC Reporting That Shows the Impact of Your Ad Spend

5 Min.
Jan 28, 2025
12 Ways To Fine-Tune Your Ecommerce Landing Pages For Maximum Conversions

12 Ways To Fine-Tune Your Ecommerce Landing Pages For Maximum Conversions

6 Min.
Jan 20, 2025
Top Holiday Marketing Strategies for 2024

Top Holiday Marketing Strategies for 2024

7 Min.
Dec 15, 2024
How To Create Better Competitive Analysis Reports

How To Create Better Competitive Analysis Reports

11 Min.
Nov 12, 2024
How to Increase Paid Traffic to Your Website Without Increasing Your Budget

How to Increase Paid Traffic to Your Website Without Increasing Your Budget

9 Min.
Nov 10, 2024
PPC Forecasting: How to Predict Paid Acquisition Traffic and Costs

PPC Forecasting: How to Predict Paid Acquisition Traffic and Costs

10 Min.
Nov 4, 2024
How to Write Ad Copy (That Actually Converts): 10 Top Tips

How to Write Ad Copy (That Actually Converts): 10 Top Tips

9 Min.
Feb 28, 2024
How to Check Website Traffic: Analyzing the Digital Data

How to Check Website Traffic: Analyzing the Digital Data

14 Min.
Jan 17, 2024
How to Spy on Your Competitors' PPC Campaigns

How to Spy on Your Competitors’ PPC Campaigns

8 Min.
Nov 7, 2023
How to Spy on Your Competitors' Google Ads

How to Spy on Your Competitors’ Google Ads

7 Min.
Oct 31, 2023
Mind The Gap: A Complete Guide to Traffic Gap Analysis (+ Checklist)

Mind The Gap: A Complete Guide to Traffic Gap Analysis (+ Checklist)

15 Min.
Oct 27, 2023

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