Gain Deeper Market & Consumer Insights through Business Consulting Services
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- Brand Site - Analyze your site's performance in traffic and engagement
- Search Engines - Gauge audience awareness of your brand and monitor ownership of category and topics
- Marketing Channels - Identify top-performing channels and enhance others
- Retailer Performance - Understand brand share of voice and consumer awareness among retail partners
- Category Interests - Discover nuance in the categories where your audience spends time to optimize consumer journey and campaign strategy
- Site interests - Identify key partners to inform affiliate, publisher, retail, and brand collaborations
- Demographics - Dive deeper into detailed audience profiles, from political leanings to purchasing tendencies like luxury vs. affordable, risk-seeking vs. risk-averse, and other social preferences
- Search Behaviors - Enhance content and product messaging based on search patterns
- Awareness - Know where consumers gather information, engage with content, and interact with digital touchpoints before deciding on what and where to buy
- Consideration- Monitor the cross-browsing behavior across brands, categories, and retailers to understand size of audience and areas for incremental growth
- Evaluation - Explore how consumers search and interact per channel to optimize site and PDP presence
- Purchase & Post-purchase - Identify where consumers ultimately go to convert and understand how to combat sales leakage Uncover buying behaviors and what drives repeat purchases
- Brand Performance - Monitor brand performance with in-depth traffic and conversion analysis on retailers and product categories at a product level
- Promotion Planning - Understand category and brand seasonality by engagement and purchase behavior by retail partner to plan promotions and performance for upcoming year
- Retail Media Optimization - Improve ROI on your media spend by understanding the most impactful parts of the site per retailer for your category
- On-Site Search Insights - Inform product development and optimization by understanding consumer searches within specific brands and product categories on retailers
- App and Domain Usage - Track evolving consumer app and domain usage to identify market trends
- In-app Behavior - Monitor users’ actions and behaviors within apps for campaign, product, and strategy guidance
- Ad Measurement - Measure the impact of advertising campaigns within key social apps
- Audience + Surveys - Utilize audience and survey capabilities to understand key customers' needs, complementing their mobile and in-app engagement
Strategy Planning
- Deep audience analysis
- Size market opportunities
- M&A due diligence
- Business advisory services
Execution Optimization
- Distribution strategy
- Content optimization
- 360 customer journey
- Consulting solutions
Performance Tracking
- Brand health tracking
- Advertising effectiveness
- Ecommerce and DTC analytics
- Cross-brand purchase behavior
“Similarweb enables us to uncover our competitors’ online strategy, benchmark ourselves, and grow our digital market share. From unparalleled on-site search to accurate conversion metrics, Similarweb’s new insights into consumer intent take us way beyond our current bandwidth and scope.”
Nicolette Harper
Worldwide Director of Digital Retail Marketing, Microsoft
"Using the NextGen Research Solution I discovered new capabilities that have revolutionized the way I analyze markets based on the topics people are searching for across the web. This is a tool my team and I can’t do without."
Nicoleta Lordache
Head of Digital Intelligence & Analytics, Cheil
"Similarweb has helped me close new partnerships and increase revenue for years. Recent innovations to the NextGen Digital Marketing Solution have empowered me with a more comprehensive understanding of the affiliate landscape to identify the most profitable partnership opportunities."
Stephanie Cloud
Director of Online Sales & Partner Marketing, MGM Resorts
"Similarweb’s data has helped Reckitt Benckiser to identify relevant ecommerce sites that enable us to prioritize where to target and focus, by providing category and brand level performances."
Laurence Moor
Global Director, Ecommerce (Digital Sales)
