Competitive Intelligence Analysis Tools

Uncover your competitors marketing strategies across channels and acquisition tactics

Companies optimizing marketing ROI with Similarweb

dentsu logo
Booking.com Logo
adidas logo
Walmart Logo
Google
The Economist Logo

What makes our competitive analysis tool the best?

Benchmark

Benchmark

Competitive intelligence requires the ability to benchmark your traffic and engagement across all marketing channels so you know how you stack up

Vision

Discover

Reveal new acquisition opportunities based on what is working best for your competitors’ marketing strategies and  grow your market share

Goal

Optimize

Maximize ROI and allocate marketing resources based on your understanding of competitors activities as well as your own traffic share

Analyze competitors’ marketing mix strategies

  • Benchmark channel performance of your competitors against the industry and identify those channels with the highest traffic share
  • Evaluate the quality of channel traffic through use of engagement metrics such as visit duration, pages per visit and bounce rate
  • Reveal the most effective tactics across each digital platform, over specific time periods, and uncover the leading websites per channel
marketing channels

Analyze competitors’ marketing mix strategies

marketing channels
  • Benchmark channel performance of your competitors against the industry and identify those channels with the highest traffic share
  • Evaluate the quality of channel traffic through use of engagement metrics such as visit duration, pages per visit and bounce rate
  • Reveal the most effective tactics across each digital platform, over specific time periods, and uncover the leading websites per channel
Competitive SEO & content analysis

Competitive SEO & content analysis

  • Grow organic traffic by optimizing your share of voice per keyword
  • Review the traffic share of each keyword by geography, branded vs. non-branded, search type, competitiveness and more
  • Create more effective content by identifying trending keywords and the most viewed content of any site

Competitive SEO & content analysis

Competitive SEO & content analysis
  • Grow organic traffic by optimizing your share of voice per keyword
  • Review the traffic share of each keyword by geography, branded vs. non-branded, search type, competitiveness and more
  • Create more effective content by identifying trending keywords and the most viewed content of any site

Uncover competitors’ affiliates & referrals strategies

  • Uncover your traffic share for any referral source
  • Discover the most valuable partners with the highest relevance to both your competitors and your own offering
  • Optimize your referral partnerships by analyzing any referral website’s traffic share over time
Uncover competitors’ affiliates & referrals strategies

Uncover competitors’ affiliates & referrals strategies

Uncover competitors’ affiliates & referrals strategies
  • Uncover your traffic share for any referral source
  • Discover the most valuable partners with the highest relevance to both your competitors and your own offering
  • Optimize your referral partnerships by analyzing any referral website’s traffic share over time
PPC & Display campaign intelligence

PPC & Display campaign intelligence

  • Understand your share of paid search and display traffic and evaluate your investment compared with your industry using metrics such as bounce rate, visit duration, pages per visit
  • Benchmark your search ads and display creatives vs your competitors to improve your paid marketing performance
  • Reveal your competitors’ best performing publishers and ad networks to optimize your placement strategy

PPC & Display campaign intelligence

PPC & Display campaign intelligence
  • Understand your share of paid search and display traffic and evaluate your investment compared with your industry using metrics such as bounce rate, visit duration, pages per visit
  • Benchmark your search ads and display creatives vs your competitors to improve your paid marketing performance
  • Reveal your competitors’ best performing publishers and ad networks to optimize your placement strategy

What our customers say about us

I use Similarweb for benchmarking eBay versus its competitors. The feature that I love the most is daily granularity. As a result, Similarweb enables me to create fresh competitive insights every Monday morning for the previous week.

Miroslav Sala

Senior Business Performance Analyst , eBay