The Easiest Way to Get More Out of Your Paid Search Budget
Boost your PPC and SEM tactics by revealing gaps in competitors’ campaigns to spot new opportunities
Your marketing budget is under pressure, yet you’re still expected to deliver growth
Bid more efficiently and make your paid search investment deliver
Get paid search tools that unravel your rivals’ PPC campaigns
Looking to convince others you chose the best paid search tactics? Let the data do the talking
Run campaigns that drive growth and convert
Put your PPC budget to work at the right time
Find the ad recipe that drives success
Yes. Similarweb Digital Marketing Intelligence offers in-depth metrics and insights needed to get a full view of the traffic driven to your site by paid search and to benchmark against your competitors. Get the data you need to understand the budgets, keywords, and ads driving competitors’ paid search campaigns, to build and optimize your own strategy effectively.
Yes. We provide different tools that help you get into the details and deeply analyze your competitor’s performance. The PPC Spend tool estimates a website’s spending on PPC search terms over the analyzed period and across multiple major currencies. This metric enables you to analyze keywords attached to Google Search and Shopping ads.
You can use Similarweb to understand the budgets, keywords, and ads driving competitors’ paid search campaigns, and plan your own strategies in more detail. Get a holistic view of any website's paid search activity through insights, like Total Paid Search Traffic, Paid Search Traffic Over Time, PPC Spend, Engagement metrics, Paid Keywords, top-performing search ads, top-performing PPC landing pages, and more.
Similarweb Digital Marketing Intelligence enables you to grow your traffic share per keyword and maximize advertising investments. Our Paid Search tools and metrics provide vital insights for PPC Managers, Marketing Managers, Paid Acquisition Managers, Performance Marketers, Growth Marketers, Agencies, Advertisers, Media Buyers, Digital & Display Managers.