The PPC Tool That Helps You Bid Smarter
Trusted by the Best and Brightest Digital Brands
The PPC research and analysis tools you need to build a winning paid search strategy
PPC AD SPEND
See why your CPCs are climbing
When your own reporting can't explain a cost spike, see which competitors are ramping up spend and driving the auction price higher. Track spend and CPC trends by keywords or domains as they shift, so you can plan your investment and defend it with data.
PAID KEYWORD RESEARCH
Spend against keywords that convert
Bloated keyword lists waste budget on low-converting traffic. Similarweb clusters terms by topic, revealing search volume, paid clicks, and competitor bids to help you prioritize ad spend based on real opportunity, not raw volume.
AD CREATIVES
See what ad copy is winning clicks
Competitor messaging is always shifting. Analyze their live text and shopping ads (plus clicks, CPC, and target keywords!) to stay ahead of what's working instead of reacting after your performance drops.
PAID LANDING PAGES
Study top-performing landing pages
See which competitor landing pages earn the most paid clicks, and which ads and keywords are tied to them. That way, you can build pages that turn traffic into pipeline and make the most of your ad spend.
BRAND PROTECTION
Detect brand bidding campaigns
Track your branded keywords, click share, and trademark usage across ads, so you can catch brand bidding early. And stop competitors and affiliates from stealing your high-intent traffic.
Similarweb's Keyword Research tool has assisted in growing our non-brand search traffic by 4% YoY
Georgios Chatzis, Senior Manager Paid Search (PPC)
Asos
LinkedIn
I've used Similarweb in a competitive capacity. In this sense, we could gauge the gap between our paid traffic and our competitors and determine the required additional budget to grow our traffic share. It showed a discrepancy within the channel mix between us and competitors and identified areas where competition is high and areas of new opportunities. This allowed us to redeploy 20% of our budget to a new channel which reduced our overall CPA by 25%.
Aaron Goh, Account Director (Performance, Online Retail & Media)
IRIS
LinkedIn
Thanks to Similarweb, we’re not throwing cash at guesswork anymore. With their insights, we’ve cut wasteful spend on paid keywords, media campaigns and channels, putting our budget where it actually drives results.
John Stimpson, Head of Paid Media
247blinds
LinkedInFAQs
Similarweb's paid search intelligence covers Google Search advertising, including keywords, ad copy, spend estimates, and landing pages. New formats, metrics, and regions are added expands regularly, so check the product for the latest scope.
Spend estimates are modeled using Similarweb's traffic data combined with cost and click benchmarks. They're designed for benchmarking and spotting trends and shifts over time, rather than serving as an exact match to any advertiser's actual invoiced spend.
Yes. You can see the paid keywords driving traffic to any competitor's site, along with volume and traffic share, so you can identify overlap and gaps with your own keyword strategy.
Yes. You can review the live text and shopping ads competitors are running, including headlines, descriptions, and the landing pages they point to.
Data is collected continuously and refreshed regularly, so you can track shifts in competitor keyword and spend strategy as they happen rather than relying on stale snapshots.
Yes. Both text ads and Shopping ads are covered, so you can see product-level ad performance alongside standard search ad performance.
Yes. You can see which landing pages are driving the most paid clicks, how that traffic trends over time, and which keywords and ads are tied to each page.
Yes. You can view ad spend and CPC trends across multiple regions, letting global teams benchmark competitors market by market.
No. Similarweb isn't a PPC campaign management tool, it doesn't build ads, set bids, or run campaigns. It's a PPC research and analysis tool: it shows you what competitors are doing across keywords, ad copy, spend, and landing pages, so you can make better decisions in whatever platform you actually manage your campaigns in.
PPC managers, demand gen and growth marketers, and agencies managing paid search across multiple markets use Similarweb's PPC tools to benchmark competitors, defend budget decisions, and find opportunities their own campaign data can't show them.