choose

Deciding between Similarweb and SEMrush?

Although we’re biased, we want to do our best to equip you with the information needed to make a confident decision. So with that, here’s some important points for you to consider:

choose

Deciding between Similarweb and SEMrush?

Although we’re biased, we want to do our best to equip you with the information needed to make a confident decision. So with that, here’s some important points for you to consider:

We notice customers pick Similarweb mainly because of…

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Fresh weekly keyword data from real user searches

Spot changes and beat the competition to the punch using our granular keyword data derived from billions of real user searches, instead relying on scraping.

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More granular visibility into traffic channels

Understand the full traffic channel mix of a given website so you can make smarter decisions on where to spend your resources.

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Clearer view of your wins, losses, and opportunities

It’s nearly impossible to understand where you’re winning and losing without analyzing traffic share over time (spoiler alert: this is easy in Similarweb).

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More powerful ways to expand your insights

Expand your insights into other areas like app metrics, conversion insights, and segment analysis to uplevel your broader competitive strategy.

Ready to grow your traffic and win your market?

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Ready to grow your traffic and win your market?

Similarweb’s data is, without a doubt, the most robust and accurate information available about what’s happening online. I’ve used their numbers in multiple research projects and market analyses, both public and internal, and wouldn’t reply on anything else (because I’ve run the comparisons!). If you need superb, trustworthy data on where people go and what they do on the web, Similarweb has the scale and quality to deliver.

Rand Fishkin

Co Founder & CEO, SparkToro

Ready to grow your traffic and win your market?

Get started

To bring our strengths to life, here are 7 quick examples
of things that only Similarweb can do…

1. Analyze traffic share for a given keyword over time with fresh weekly data

Spot changes in search behavior quicker with our keyword data derived from real user searches. Our data refreshes weekly (not monthly), so you can be confident you always have the freshest data available. (Guess which platform was quicker at providing critical COVID search insights back in March?)

total traffic
marketing channels

2. Understand traffic channel mix across all channels for mobile and desktop

Get the full traffic channel mix of a given website so you can make smarter decisions on where to spend your resources (Note: SEMrush combines paid & organic search here and doesn’t split out email and display.) Get notified when we detect significant changes in your competitor’s channel mix so you know when to attack or defend.

2. Understand traffic channel mix across all channels for mobile and desktop

Get the full traffic channel mix of a given website so you can make smarter decisions on where to spend your resources (Note: SEMrush combines paid & organic search here and doesn’t split out email and display.) Get notified when we detect significant changes in your competitor’s channel mix so you know when to attack or defend.

marketing channels

3. Discover keyword wins, losses, and opportunities over a given time period

Because Similarweb understands your traffic share over time, you can type in any competitor(s) and see your keyword wins, losses, and opportunities versus them. Use the filters to hone in on specific search types, topics, and more. Or you can also find valuable trending keywords for any industry. Needless to say, your SEO and content team will have their hands full (in a good way)…

keywords
incoming traffic

4. Find and qualify referral, affiliate, and backlink opportunities by industry

Uncover your competitor’s top referral opportunities or find top referral sources for your industry as a whole. Qualify based on amount of traffic, engagement, share of voice for particular keywords, and more. (P.S. did you know you can use our referrals tools for backlink building?)

4. Find and qualify referral, affiliate, and backlink opportunities by industry

Uncover your competitor’s top referral opportunities or find top referral sources for your industry as a whole. Qualify based on amount of traffic, engagement, share of voice for particular keywords, and more. (P.S. did you know you can use our referrals tools for backlink building?)

incoming traffic

5. Find top keywords by industry (or custom industry)

Keep a pulse on the most valuable keywords for any of our pre-defined industries or a custom industry of your competitors. Use the newly-discovered, trending, and question filters to refine results even further. Analyze the seasonality f of important industry terms.

keywords by industry
engagement

6. Reveal downloads and daily/monthly average users of a competitor’s app

With Research Intelligence, you can understand critical app metrics like downloads, DAU/MAU trends, as well as category-level dynamics. You can even see user demographic information and audience interests*.

6. Reveal downloads and daily/monthly average users of a competitor’s app

With Research Intelligence, you can understand critical app metrics like downloads, DAU/MAU trends, as well as category-level dynamics. You can even see user demographic information and audience interests*.

engagement

7. Identify high-converting marketing channels

With Conversion Intelligence you can uncover the ROI of your competitors’ marketing spend by analyzing their conversion performance by channel (direct, display, email, organic search, paid search, referrals, or social). You’ll gain a deep understanding of both how well websites convert their visitors and even how well different categories perform.

conversions by leading marketing channel

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