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Website traffic is a good leading indicator for revenue growth or decline, however, further analysis of the traffic data and other metrics is generally required in order to uncover clear signals. For example, Conversion Analysis will provide insight into how much of the traffic is converting into sales, whereas Segment Analysis can show trends specific to a product or line of business.
The current focus is on SaaS, covering 40+ companies / 60+ domains, such as Zoom (ZM), Shopify (SHOP), Salesforce (CRM), Okta (OKTA), Box (BOX), etc. A Similarweb representative can provide a full list of coverage.