Transactions and SKU level data

Every visit is a potential client, but some visits end before a transaction is completed. With funnel analysis, compare conversion rates of websites in an industry to understand which business is doing a better job at generating transactions from its user base.

Many websites are composed of different subdomains, including member areas or specific customer subdomains. Go beyond the general traffic and see login, account and checkout pages to understand how users are transactionally interacting with a website.

Website segments analysis provides visibility into a website’s product mix so users can evaluate supply and demand. By analyzing segments of the URL (for example the “nike” string on footlocker.com), you can better understand online consumer behavior and interest in specific products.