Digital shelf analytics powered by real consumer demand
Go beyond tracking what’s on the shelf. See how your products are performing across retailers and categories and understand what shoppers actually want, so you can focus on what drives results.
Trusted by the best digital brands
Digital shelf monitoring that connects product execution to consumer demand
Fix stock availability gaps
Uncover out-of-stocks, missing listings, and missed purchase opportunities across channels. Focus on resolving issues that most impact demand.
Protect price and margin
Monitor pricing and promos across retailers. Identify where discounting or inconsistencies impact your brand, margins, and competitive position.
Improve content
Spot product gaps to understand why shoppers aren’t engaging. Focus on updates that drive the biggest impact on visibility and sales.
Win high-impact visibility
Track rankings and placements across the digital shelf. Prioritize areas - by retailer, category, or keyword - that drive the most revenue.
How to turn digital shelf insights into action
Availability and out-of-stock
Protect sales with demand-led availability
Track out-of-stock SKUs, missing listings and gaps in purchase visibility across retailers, and prioritize fixes using real shopper demand and behavior - not just shelf-level alerts.
Retail Media
Get more from your retail media spend
Track retail media activity across retailers and competitors, see what’s driving visibility and sales and optimize your spend to improve performance and avoid wasted budget.
Reviews and ratings
Understand what shoppers really think
Monitor ratings and review trends across the digital shelf, use AI to analyze sentiment and group feedback themes, and understand how they influence shopper trust, perception and conversion.
Product content
Produce more consistent, high-quality content
Spot product data gaps and inconsistencies to understand why shoppers aren’t converting, and focus on the updates that have the biggest impact on visibility and sales.
Category Shelf Intelligence
Win high-impact shelf visibility
Track rankings and placements across the digital shelf, and prioritize actions - by retailer, category or keyword - that carry the most shopper demand and revenue potential.
Placements and rankings
Get your products seen first
See where your products appear across search results and categories, understand what’s driving visibility and improve your position in the moments that matter most to shoppers.
Buy Box monitoring
Understand who’s winning the sale
Track who holds the buy box across retailers and marketplaces, including whether 1P or 3P sellers are winning, see when you lose it, and understand how pricing, availability and fulfillment impact ownership and sales.
Built for the teams behind digital shelf performance
Digital Shelf Managers
Monitor and improve digital shelf execution
Digital Shelf Managers
Track availability, content, and visibility issues- Identify gaps across retailers and marketplaces
- Prioritize fixes based on shopper demand
- Act quickly to improve shelf performance
Ecommerce Directors
Drive performance across retailers and marketplaces
Ecommerce Directors
- Monitor digital shelf performance across channels
- Identify trends impacting traffic and conversion
- Align teams around high-impact priorities
- Improve results with faster decision-making
Retail Media Managers
Connect media performance to shelf outcomes
Retail Media Managers
- Optimize paid keywords with performance insights and ranking info
- Measure impact on traffic and conversion
- Align campaigns with product availability
- Optimize spend based on performance insights
Data & BI Analysts Teams
Turn digital shelf data into actionable insights
Data & BI Analysts Teams
- Analyze performance across retailers and products
- Identify trends and emerging issues quickly
- Support teams with actionable insights
- Connect shelf data to business outcomes
Key Account Managers
Strengthen retailer relationships with better insights
Key Account Managers
- Track performance across key retail accounts
- Identify gaps impacting sales and visibility
- Support conversations with data-backed insights
- Improve execution across retailer partnerships
Product Pricing Managers
Align pricing with demand and competition
Product Pricing Managers
- Track pricing across retailers and competitors
- Identify gaps impacting margin and conversion
- Monitor promotions and pricing consistency
- Adjust pricing based on market dynamics
Digital shelf backed by best data
More Retail Intelligence use cases and features
Amazon Sales Performance
Track sales performance, pricing and trends on Amazon to see how products perform over time.
Cross-Retail Analytics
Gain visibility into retailer performance, traffic trends and shopper behavior to guide smarter retail and partnership decisions.
Marketplace Optimization
Identify demand trends, competitive gaps and opportunities to increase visibility and sales across online marketplaces.
On-site Search Optimization
Master marketplace visibility with data-driven insights into shopper search behavior, keyword performance, and competitive positioning across Amazon and other marketplaces.
Amazon Store Optimization
Improve Amazon store performance by understanding shopper journeys, content effectiveness and traffic-driving opportunities.
Amazon Keyword Research Agent
Discover impactful Amazon keywords using AI-driven insights to prioritize optimization and spot any missed keyword opportunities.
Consumer Analytics
Understand who your shoppers are, how they behave and what influences their decisions across digital channels.
Consumer Demand Analytics
Track shifts in consumer demand to forecast trends, evaluate product potential and identify emerging opportunities early.
Shopper Behavior
Analyze how shoppers discover, research and purchase products to optimize experiences across the entire buying journey.
Category Management
Optimize assortment, pricing and share within your category using real purchase and demand data.
"Annual contracts were a high-risk bet for us. Thanks to XPLN's (a Similarweb company) data, we benefit from current and fair market prices in agile purchasing without sacrificing the advantages of long-standing supplier relationships."
Dennis Westkamp
Head of Sourcing Indirects, Vonovia
“The cooperation with XPLN (a Similarweb company) very quickly proved to be a real booster for our successfully chosen online path. This applies not only to the software as such, but also and above all to the competent consulting and support in matters of e-commerce and marketing”
Oliver Baum
CEO, HIW
"As a premium brand, it is important to us that our products are presented to the same high standards everywhere."
POC Sports
FAQs
Digital shelf analytics is the process of tracking and optimizing how products appear and perform across online retailers and marketplaces, including availability, pricing, content, reviews, and search visibility.
Unlike traditional tools that rely only on scraped shelf data, Similarweb combines digital shelf monitoring with real shopper demand and behavior data - so you can understand not just what’s happening, but why it matters.
Digital shelf monitoring tracks key elements like product availability, pricing, content, reviews, and rankings across retailers to ensure consistent execution and identify issues that impact performance.
It helps brands identify gaps in availability, pricing, content, and visibility - so they can improve discoverability, increase conversion, and protect revenue across retailers and marketplaces.
Ecommerce, category management, brand, and retail media teams all benefit from digital shelf analytics to improve execution, optimize strategy, and drive better performance across channels.
Yes, it tracks keyword rankings, placements, and category visibility, helping brands focus on the areas that drive the most traffic and revenue.
By identifying out-of-stocks, missing listings, and lost purchase visibility, brands can prioritize fixes based on real demand and prevent lost sales from availability gaps.
Yes, retailers use digital shelf analytics to monitor how brands execute across availability, content, and pricing within their categories. This helps them identify gaps, benchmark supplier performance, and make smarter assortment and promotional decisions. For teams looking to go deeper, we also offer a dedicated solution for assortment intelligence - designed to drive more visits and sales to your own retail site. To learn more about both options, contact us here.
