The Insights You Need to Launch and Win Ads in AI
Win the sponsored placement before the AI conversation ends
Competitive Intelligence
Uncover Every Competitor's AI Ad Strategy
See which brands are buying placement in ChatGPT, Google AI Mode, and AI Overviews, the creatives they're running and the share of voice they're capturing. Identify the context in which your competitors are advertising so you can move first and take share.
Ad Creatives
See Every AI Ad. Creatives, Copy, Messaging
Browse the actual sponsored content running in ChatGPT and Google AI: copy, visuals, messaging, headlines and landing pages. Use this insights to build campaigns that win from day one.
Conversational Intent
Target the Right Moment, Not Just the Right Keyword
Unlike keyword-based tools, Similarweb reads the full conversation. Identify exactly when users shift from research to decision, and place your budget at the right moment.
Share of Voice & Benchmarking
Benchmark Your AI Ad Performance Against Category Leaders
Track your share of voice across ChatGPT, Google AI Mode, and Google AI Overviews and stack them against category leaders. See where your share of voice is insufficient, where competitors are pulling ahead, and where reallocating budget will drive the highest return.
Explore our full AI Search suite
AI Traffic
Track the total amount of traffic AI is referring to your site from within conversations.
AEO Tools
Measure and improve your visibility in AI Overviews, featured snippets, and other zero-click content.
GEO Tools
Get a suite of tools built to influence how LLMs mention your brand and refer traffic to your site.
Brand Visibility
View the percentage of AI responses that mention your brand out of all analyzed answers.
Citation Analysis
Identify the sources influencing AI answers for your topics down to the exact link so you can build stronger partnerships.
Prompt Analysis
Review the prompts people enter about your topics, what AI responded, if you’re mentioned, and what sources it used.
Sentiment Analysis
Filter AI mentions by positive, neutral, and negative to see how AI is representing your brand. Then click in to each category to read more.
FAQs
Got questions? We've got answers.
ChatGPT, Google AI Mode, and Google AI Overviews. These are the three platforms where AI advertising is already live at scale, each with different targeting models, ad formats, and pricing structures. Our roadmap includes Microsoft co-pilot.
Most tools rely on synthetic data. A bot sends a query and records whatever ad appears. But in conversational AI, most ads fire later in the conversation, after intent has shifted. Bots don't have real conversations, so they miss the majority of ad moments entirely. Similarweb is built on real user panel data, actual people having actual conversations, capturing the high-value moments no synthetic method can reach.
Our AI ads data is built on real panel data, actual user behavior.. This means we can see ads that appear later in a conversation, not just on the first turn, giving you a more accurate picture of the competitive landscape.
No. Many customers use Similarweb AI Ads Intelligence before launching, to understand the competitive landscape, benchmark pricing, and identify the highest-value moments to target before committing budget. Many teams use this data across GEO and paid team to win in AI search.
More than just paid teams. PPC and media buyers use it to track competitor spend and optimize campaigns. GEO and organic search teams use it to understand how AI conversations influence brand visibility and where paid can fill organic gaps. Agencies use it across all their clients to benchmark performance and find category opportunities before competitors do.
AI advertising intelligence is the practice of tracking, analyzing, and benchmarking ads that appear inside AI platforms like ChatGPT and Google AI. It gives marketers visibility into competitor placements, creative strategies, and share of voice across conversational AI channels.
AI advertising spans a wide range of industries, from SaaS, e-commerce, and education to freelance platforms and retail. Adoption varies significantly by sector, meaning there are always categories where competition is still thin and the window to establish position is open.
In traditional search, you target a keyword. In AI, you target a conversation. Ads fire based on the full context of what a user has been discussing, not just a single query. This means broader reach, different creative requirements, and intent signals that standard PPC tools were never built to read.