Transform Your Analytics with Powerful Data Integrations

Integrate Similarweb data directly into your existing workflows and tools with 10+ native integrations.

Similarweb's Data Integrations

Trusted by leading data teams in companies of all sizes

The best digital insights right where you need them

A transition from manual processes to seamless data integration solutions empowers your teams with flexible, scalable tools that adapt to your workflow—not the other way around. Our partnerships with leading cloud and BI platforms ensure you can easily work with Similarweb’s data in the tools you already use.
Cloud Providers

Cloud Providers

  • AWS and Google Cloud: Deliver Similarweb data directly to your cloud environment for instant insights from our data — securely, at scale, and within minutes
Data visualization

Data visualization

  • Tableau: Create tailored visualizations to uncover trends and gain actionable insights
  • Google Looker Studio: Build custom dashboards and visualizations effortlessly with real-time data syncs
  • Power BI: Leverage Similarweb data for advanced modeling and reporting with powerful BI capabilities
Data platforms

Data platforms

  • Microsoft Excel plugin: Access Similarweb datasets directly in Excel for analysis, visualization, and reporting
  • Databricks, Snowflake: Integrate Similarweb data for large-scale processing and advanced analytics
CRM and marketing

CRM and marketing

  • HubSpot connector: Enrich your CRM with Similarweb’s technographic and firmographic data
  • Salesforce integration: Equip sales teams with detailed insights into company digital performance for richer, more targeted leads

Combine our data with your first-party data

Blend Similarweb’s market-leading data with your first-party data to gain unique insights, giving you a clearer picture of your market and performance.
Combine our data with your first-party data

Scale to your needs

From small teams to enterprise-scale operations, our data integrations are built with scale in mind to handle large datasets and support your business needs as you grow.
Vast Datasets

Drive smarter decisions across your organization

Access website, keywords, app data, and more, covering the entire digital landscape to enrich cross-company workflows with actionable insights.
Multiple endpoints
Analyze your market and competitive landscape
Analyze your market and competitive landscape

Compare performance metrics against competitors, analyze market trends, and identify new opportunities with seamless data visualizations.

Enhance your CRM for targeted outreach

Enhance CRM systems with Similarweb’s firmographic and technographic data to qualify leads and drive targeted outreach.

Track keyword performance and rank

Leverage Similarweb data in cloud environments like Snowflake or Databricks to build predictive models and uncover strategic insights.

FAQs

  • To use our native integrations, such as Google Looker Studio or Microsoft Excel, all you need is a Similarweb subscription with API access. For more details, please contact our sales team or your account manager.

  • Getting started is easy! For most integrations, you simply generate an API key from your Similarweb account and follow the setup instructions specific to the tool you want to connect. Detailed guides are available for each integration.

  • Yes, all Similarweb integrations are free for customers with API access. You can immediately start using tools like Google Looker Studio, Microsoft Excel, and others at no additional cost.

  • You can access a wide range of datasets, including:
    - Website traffic metrics (e.g., visits, bounce rate, page views).
    - Marketing channel performance.
    - Keyword analysis.
    - Audience engagement and demographic insights.
    The datasets available depend on your subscription plan and the specific integration. Contact your account manager for more information.

  • Absolutely! Our integrations are designed to enable a seamless combination of Similarweb’s datasets with your first-party data. This allows you to create unique insights tailored to your business needs.

  • We offer native integrations with the following:
    - Google Looker Studio
    - Microsoft Excel
    - HubSpot
    - Salesforce
    - AWS
    - GCP
    - Snowflake
    - Databricks
    - Tableau
    - Power BI

Ready to Level Up Your Data Game?

Book a Demo or Request a Free Trial to explore how our integrations can supercharge your workflows.