Price Intelligence That Goes Beyond Price Tracking
Track your pricing across retailers and competitors and see how it affects your visibility and sales. Understand where you stand, follow changes in real time and make smarter decisions to stay competitive.
Trusted by the best digital brands
Get clarity and control over your pricing, across every touchpoint
Understand your price position
Compare SKU-level pricing across retailers and competitors to spot gaps early so you can act before performance is impacted.
Avoid unnecessary discounting
Track competitor promotions and focus on the discounts that actually drive demand, so you don’t cut prices without reason.
Get your pricing mix right
See how your products stack up across price tiers, and identify where your assortment is out of sync with shopper demand.
Stay competitive across retailers and marketplaces
Benchmark against Amazon and key retailers to uncover pricing gaps, optimize assortment in order to inform negotiations.
Turn competitive pricing data into action
Price Positioning
Identify pricing gaps that impact sales
See how your products are priced across retailers and competitors, and spot the SKUs losing competitiveness - giving brands a clear market view and retailers the insight needed to adjust pricing and stay competitive.
Cross-Retail Pricing
Stay consistent and competitive across channels
Compare how your products are priced across retailers and competitors, and spot inconsistencies that impact your positioning, competitiveness and overall performance.
Promotions & Discounts
Understand how competitors drive demand
Track how competitors apply discounts, promotions and price changes across products and channels. Identify patterns in timing and depth, and understand what’s driving demand so you can plan smarter campaigns.
MAP Compliance
Protect your pricing across every reseller
Monitor how retailers and sellers advertise your products, and quickly identify when prices fall below your minimum thresholds so you can protect your brand and margins.
Buy Box & Ownership
Understand who’s winning the sale
Track who owns the buy box across marketplaces, identify where you’re losing sales to competitors and take action to regain ownership and protect conversion.
Category Price Benchmarking
Understand pricing dynamics across your category
See how products are priced across your category and identify gaps by price tier. Brands can benchmark their position across retailers, while retailers can adjust assortment, promotions and pricing to stay competitive.
Wholesale Partner Pricing
Manage pricing across your partner network
See how your wholesale partners price your products across retailers, and spot when they’re undercutting your pricing or competing with your own channels.
Built for teams behind buy decisions
Revenue & Pricing Managers
Make smarter pricing decisions with confidence
Revenue & Pricing Managers
Track pricing across retailers and competitors- Identify gaps impacting margin and conversion
- Align pricing with market conditions
- Act quickly on pricing opportunities
Trade & Commercial Managers
Strengthen your pricing and promotional strategy
Trade & Commercial Managers
- Monitor promotions across retailers and competitors
- Benchmark pricing across key accounts
- Identify risks to margin and positioning
- Plan smarter promotional activity
Ecommerce Directors
Drive performance across digital channels
Ecommerce Directors
- Track pricing across marketplaces and retailers
- Understand impact on traffic and conversion
- Align pricing with digital strategy
- Improve performance across online channels
Retail Buyers & Category Teams
Win on price within your category
Retail Buyers & Category Teams
- Benchmark brand pricing across your competitors
- Identify pricing gaps by category and price tier
- Monitor promotional intensity across the market
- Strengthen supplier negotiations with pricing data
Price intelligence backed by best in class data
Why Fortune 500 brands choose us
- Full-funnel visibility into shopper behavior – understand how pricing impacts what shoppers search, click and buy
- More than pricing data – connect price intelligence with digital shelf, demand and performance insights in one platform
- Amazon IQ integration – enrich pricing insights with real Amazon shopper and conversion data
- Cross-retailer benchmarking at scale – compare pricing consistently across marketplaces, eTailers and competitors
More Retail Intelligence use cases and features
Cross-Retail Analytics
Gain visibility into retailer performance, traffic trends and shopper behavior to guide smarter retail and partnership decisions.
Marketplace Optimization
Identify demand trends, competitive gaps and opportunities to increase visibility and sales across online marketplaces.
On-site Search Optimization
Master marketplace visibility with data-driven insights into shopper search behavior, keyword performance, and competitive positioning across Amazon and other marketplaces.
Digital Shelf Analytics
Monitor availability, pricing, content and rankings across retailers using real shopper demand data.
Amazon Store Optimization
Improve Amazon store performance by understanding shopper journeys, content effectiveness and traffic-driving opportunities.
Amazon Keyword Research Agent
Discover impactful Amazon keywords using AI-driven insights to prioritize optimization and spot any missed keyword opportunities.
Consumer Analytics
Understand who your shoppers are, how they behave and what influences their decisions across digital channels.
Consumer Demand Analytics
Track shifts in consumer demand to forecast trends, evaluate product potential and identify emerging opportunities early.
Shopper Behavior
Analyze how shoppers discover, research and purchase products to optimize experiences across the entire buying journey.
Category Management
Optimize assortment, pricing and share within your category using real purchase and demand data.
Amazon Sales Performance
Track sales performance, pricing and trends on Amazon to see how products perform over time.
“It was primarily the extensive expertise in data research and analysis, but also the market knowledge including the deep expertise in the pharmacy segment, which immediately set XPLN (a Similarweb company) apart from other providers."
Niklas Gerwin
Channel Manager, Klosterfrau Healthcare Group
“XPLN (a Similarweb company) is absolutely essential for EURONICS. With XPLN, we are laying the foundations for marketing our products in the best possible way, stabilising our prices and, in the future, selecting the best products to purchase and using them for our advertising”
Raphael Beguin
Head of Business Development, EURONICS
"Annual contracts were a high-risk bet for us. Thanks to XPLN's (a Similarweb company) data, we benefit from current and fair market prices in agile purchasing without sacrificing the advantages of long-standing supplier relationships."
Dennis Westkamp
Head of Sourcing Indirects, Vonovia
FAQs
Price intelligence tools help brands and retailers track pricing across competitors and retailers, so they can understand their position in the market and make better pricing decisions.
Most tools focus on tracking prices alone. Similarweb adds market and performance context, helping you understand which pricing changes actually impact demand, conversion, and sales.
Brands can benchmark their pricing across retailers, monitor deviations from recommended pricing, track competitor promotions, and analyze Amazon SKU-level pricing to understand competitive positioning.
Retailers use pricing intelligence to benchmark SKU-level pricing against Amazon and key competitors, identify assortment gaps across price tiers, spot which brands are driving category growth, and plan promotions with better visibility into competitive activity, helping improve both margin and category performance.
Yes. You can conduct SKU-level analysis of brand pricing inside Amazon and compare it to other retailers. This provides a clear benchmark against the largest marketplace globally.
Our data is updated daily/weekly/monthly based on your requirements, to ensure you respond quickly to competitor price changes and promotional shifts.
Retailers use price intelligence to benchmark against Amazon and key competitors at the SKU level, identify pricing gaps by sub-category or price tier, monitor promotional intensity, and detect over- or under-priced products.
