How We Measure the Digital World
We’re on a quest to map every corner of the digital world. For over 10 years, we’ve pioneered a unique, multi-dimensional approach to measure online traffic and discover what it means. Here's how:
Digital Signals Collected Daily
Data Analyzed Daily
Traffic Reports Generated Daily
Great Data, And Lots of it
It’s all about the blend. Our unique mix of digital signals obtained from a variety of unique sources allows us to measure and map the digital world in a timely and comprehensive way.
Website & Apps Owners
Data directly measured through first party analytics (e.g. Google Analytics) of millions of websites and apps.
Anonymous traffic data collected from Similarweb products installed on millions of devices, worldwide
Publicly available data (e.g. Wikipedia, census data etc.) algorithmically captured and indexed from billions of websites and apps
Rich data pre-analyzed by global partners like DPSs, ISPs, measurement companies and corporate intelligence firms
Making the Web Similar
Our unique data science converts noisy online data into a clear signal, normalizing all digital sources into a single view. That’s why we can fairly compare sites to sites and apps to apps.
With Great Power Comes Great Visibility
We extrapolate the tens of billions of digital signals gathered each day into an ultra high-resolution picture of everything happening online. Fueled by AI algorithms perfected by a team of over 200 top data scientists and 50 PhDs. Curious what that kind of power feels like?
Deep Market Insight... At Your Fingertips
Follow the traffic and get the most objective, unbiased view of the digital world. From tactical, day-to-day execution to long-term digital strategy, all your decisions can now be driven by the most important data there is - reality.