Track Amazon Prices and Win The Buy Box
Trusted by the best digital brands
Stop flying blind on Amazon pricing
Competitor price drops cost sales
A small competitor discount can cost you Buy Box ownership before you even know it happened.
Price wars hurt your margins
The lowest-priced seller doesn't win the Buy Box. You race to the bottom and miss the full picture.
Category blind spots hurt
You cannot see how your pricing stacks up against top category products until it is too late.
Manual price tracking doesn't scale
Amazon prices change around the clock. Spreadsheets and manual checks can't keep up.
Amazon price tracking built for brands and retailers
Product Trackers
Set alerts on every product that moves your revenue
Build custom trackers around the ASINs that matter most. See daily price changes at a glance, spot unusual drops or spikes instantly, and act before a pricing shift turns into a lost sale.
Product Performance
See the real listing price for any Amazon product
Pull up the current listing price for any product on Amazon - your own or a competitor's. Understand how prices shift over time and use that history to inform your next pricing decision.
Category Performance
Benchmark your price across the entire category
View the top products in any Amazon category side by side. Compare average listing prices, review counts, star ratings, and earned badges in a single view - so you know exactly where you stand.
Brand Performance
Find out if 1P or 3P sellers are taking your Buy Box
Toggle between 1P and 3P performance to see who is actually winning the Buy Box. If third-party sellers are undercutting your price and taking your sales, you will see it here - and you can act on it.
The right data for every team that touches Amazon
Category Managers
Get a category-wide view of pricing dynamics so you can position products competitively and spot gaps before competitors do.
Category Managers
View average listing prices across the top products in any category- Compare review volume and ratings alongside pricing data
- Identify pricing white space and premium positioning opportunities
- Track how category price benchmarks shift month over month
Ecommerce Analysts
Build the pricing intelligence layer your reporting has been missing - with daily data, historical trends, and cross-category coverage.
Ecommerce Analysts
- Access Amazon price history for any tracked product
- Export pricing trend data for deeper analysis and modeling
- Combine price data with sales performance metrics
- Track pricing across multiple categories and brands in one dashboard
Revenue & Trade Teams
Understand the relationship between pricing, Buy Box ownership, and revenue so you can set the right price - and defend it.
Revenue & Trade Teams
- Correlate Buy Box win rate with revenue impact
- Monitor how competitor price drops affect your share
- Identify the price points where you consistently win or lose the Buy Box
- Detect MAP violations that are costing you sales
Brand Managers
Protect your pricing strategy and make sure your brand shows up the way it should - at the right price, in the Buy Box, every day.
Brand Managers
- Monitor daily listing price changes for all your tracked ASINs
- Identify when 3P sellers go below your MAP price
- See Buy Box ownership split between 1P and 3P at a glance
- Track badge performance (Best Seller, Amazon's Choice) across your portfolio
Amazon price tracking backed by best in class data
Why Fortune 500 brands choose us
- Track listing prices daily across thousands of ASINs without manual effort
- See Buy Box ownership split between your 1P channel and 3P sellers
- Access Amazon price history to spot trends and forecast competitor behavior
- Benchmark your prices against the top products in any category
- Detect MAP violations and competitive undercuts before they hit revenue
- Combine pricing data with sales and share metrics for full Amazon intelligence
More Retail Intelligence use cases and features
Gain visibility into retailer performance, traffic trends and shopper behavior to guide smarter retail and partnership decisions.
Track competitor pricing and promotions to protect your margins and stay competitive.
Stop guessing which products to list. See every assortment gap, ranked by revenue, and act on it fast.
Identify demand trends, competitive gaps and opportunities to increase visibility and sales across online marketplaces.
Master marketplace visibility with data-driven insights into shopper search behavior, keyword performance, and competitive positioning across Amazon and other marketplaces.
Monitor availability, pricing, content and rankings across retailers using real shopper demand data.
Improve Amazon store performance by understanding shopper journeys, content effectiveness and traffic-driving opportunities.
Discover impactful Amazon keywords using AI-driven insights to prioritize optimization and spot any missed keyword opportunities.
Understand who your shoppers are, how they behave and what influences their decisions across digital channels.
Track shifts in consumer demand to forecast trends, evaluate product potential and identify emerging opportunities early.
Analyze how shoppers discover, research and purchase products to optimize experiences across the entire buying journey.
Optimize assortment, pricing and share within your category using real purchase and demand data.
Track sales performance, pricing and trends on Amazon to see how products perform over time.
"We rely on Similarweb's Retail Intelligence to drive strategic growth for our customers, especially when it comes to uncovering category whitespace and new growth opportunities across the marketplace. The data is a key part of our monthly and quarterly customer market reports."
Chris Purcell
Founder, Nexus Brand Group
“Similarweb's Retail Intelligence acts as our lighthouse. It gives us the clarity to see category shifts across brands, on-site search consumer behavior, and competitor dynamics - all in one view.”
Ben Kaminski
Co-Founder & Chairman | Essor
"What's unique about Similarweb Retail Intelligence is the sheet amount of data it provides, and how we can easily move from a brand level down to the product level."
Jason Molina
General Manager, eCommerce & Marketplaces
"With the help of Similarweb Retail Intelligence, we can now give a consolidated view of our entire market, and see how our investment is impacting our market share."
Daniel Zampini
Senior eCommerce Manager
“Similarweb data was the only source of data we used to create our keyword strategy for media agencies along with understanding shopper behaviour at category level”.
Sofia Piana
Digital Excellence Manager, Danone
FAQs
An Amazon price tracker is a tool that monitors the listing prices of products on Amazon over time. It records daily price changes, provides price history for any ASIN, and alerts you when prices drop or spike - helping brands, retailers, and analysts make faster, data-driven pricing decisions.
Similarweb's Amazon IQ crawls and indexes Amazon product data daily, capturing listing prices, Buy Box ownership, reviews, ratings, and badge status across millions of products. You can track specific ASINs, browse category-level pricing benchmarks, or monitor brand performance across 1P and 3P channels.
Yes. Similarweb's Amazon price history tool lets you view how a product's listing price has changed over time. You can use historical price data to spot seasonal patterns, identify when competitors discount, and validate your own pricing decisions with trend context.
Amazon Buy Box tracking shows you who is winning the Buy Box for any given ASIN - whether it is your own 1P listing or a third-party seller. Monitoring Buy Box ownership helps brands detect when 3P sellers are undercutting their price and taking sales that should have gone through the brand's direct channel.
Manual price checks only show you the current price at a single point in time. Amazon price monitoring tools like Similarweb track price changes continuously, store historical data, and surface trends and anomalies automatically - so you can act on pricing shifts at scale, across thousands of products, without manual effort.
Similarweb's Amazon IQ covers a broad range of product categories, from electronics and home goods to beauty, sports, and consumer packaged goods. You can view category-level pricing benchmarks, compare the top products by listing price, and filter by reviews, ratings, and badges - giving you full cross-category price intelligence.
