App Usage Analytics
Keep track of how users engage with your app alongside the competition and how those patterns affect revenue.
Analyze app usage on Android and iOS
APP USAGE
Set app engagement benchmarks
Explore user behavior trends across competing apps and category leaders. Compare active user metrics like DAU, WAU, and MAU, as well as session patterns and retention rates.
APP RETENTION
Uncover retention trends over time
See how long users stick around with detailed cohort analysis across 37 months of historical data. Break down retention by Day 1, Day 7, and Day 30 to understand your app’s staying power, or where users tend to drop off.
SEGMENTED BEHAVIOR
Slice and dice user behavior
Dig into engagement by country or age group to see how different users interact with mobile apps. These insights help you localize your experience and personalize it for every stage.
Why Similarweb for App Intelligence
Superior accuracy
Industry-leader with the most reliable and extensive data sources to guide critical decisions.
Complete digital view
The only platform giving you App and Web Intelligence for full competitive context.
Global coverage
Track 4M+ apps across in 58 countries, covering both established and emerging markets.
Flexible data access
Use data how you need it, via platform, API, or tailored feeds for your workflow.
Freshest SDK data
Access 2.8K+ SDKs across 2M+ apps and 32 categories, updated continuously.
Intuitive design
A user-friendly platform built for clear, visual access to the insights that matter most.
Discover More App Features
Downloads
Monitor unique Store Downloads and Install Penetration.
Revenue
Track $ from downloads, in-app purchases, and subscriptions.
Top Charts & Ranking
View global rankings by platform, category, and list type.
Ratings & Reviews
Let AI surface sentiment and topics from user feedback.
Retention
See how many users return to an app after day 1, 7, or 30.
Audience Insights
Break down' user segments by age, gender, and app interests.
SDK Data
See competitors' installed SDKs, grouped into 32 categories.
FAQs
Similarweb App Usage Analytics provides insights into how users interact with mobile apps, including key engagement metrics and retention rates.
The tool provides key app usage insights, including: DAU (Daily Active Users), Number of unique users per day MAU (Monthly Active Users), Number of unique users per month Stickiness, The ratio of DAU to MAU Sessions, Frequency and duration of user visits Retention rates, How often users return over time.
Yes, you can benchmark your app’s DAU, MAU, and other key metrics against competitors to identify market opportunities.
Similarweb provides up to 37 months of historical data across iOS and Android in 58 markets. You can analyze this data directly inside the platform or retrieve it programmatically through Similarweb's REST API. Enterprise teams can also automate direct data feeds into Snowflake, Amazon S3, or Google Cloud Storage.
