Connect Web with App Insights
See the full customer journey and how your brand stacks up against competitors – from website traffic to in-app behavior and beyond. Get in touch
Your market position, finally made clear
CUSTOMER JOURNEY
Compare performance across web and app
See how traffic, engagement, and stickiness differ by platform. Identify which channel drives more value, and where users truly connect.
COMPETITOR ANALYSIS
Run cross-platform benchmarking
Get a side-by-side view of how your competitors perform across web and app. Uncover strengths, weaknesses, and shifting audience behavior.
AUDIENCE REACH
Uncover your total digital audience
Combine Unique Web Visitors with Active App Users into a single, deduplicated number to understand total reach. Use it to boost ad sales, prove campaign ROI, and size up competitors.
GROWTH TRENDS
Connect search demand with app growth
Reveal how rising search demand translates into app installs and engagement. Benchmark acquisition strategies across competitors to pinpoint which channels and tactics drive growth, and which can work for you.
MARKET SHARE
Prove your digital market share
Show exactly where you stand by comparing your total digital presence across web and app against competitors. Uncover opportunities to grow your share of audience attention.
Why Similarweb for App Intelligence
Superior accuracy
Industry-leader with the most reliable and extensive data sources to guide critical decisions.
Complete digital view
The only platform giving you App and Web Intelligence for full competitive context.
Global coverage
Track 4M+ apps across in 58 countries, covering both established and emerging markets.
Flexible data access
Use data how you need it, via platform, API, or tailored feeds for your workflow.
Freshest SDK data
Access 2.8K+ SDKs across 2M+ apps and 32 categories, updated continuously.
Intuitive design
A user-friendly platform built for clear, visual access to the insights that matter most.
Discover More App Features
Downloads
Monitor unique Store Downloads and Install Penetration.
Usage & Sessions
Track Active Users, Daily Stickiness, and Session metrics in detail.
Revenue
Track $ from downloads, in-app purchases, and subscriptions.
Top Charts & Ranking
View global rankings by platform, category, and list type.
Ratings & Reviews
Let AI surface sentiment and topics from user feedback.
Retention
See how many users return to an app after day 1, 7, or 30.
Audience Insights
Break down' user segments by age, gender, and app interests.
SDK Data
See competitors' installed SDKs, grouped into 32 categories.
FAQs
It means combining metrics like Monthly Web Visitors and Monthly Active App Users into a single, deduplicated view—so you can analyze digital performance across all user touchpoints.
Similarweb removes overlap between users on your app and website, giving you clean, accurate metrics.
Users move between platforms constantly. Having one view helps teams avoid blind spots, uncover channel opportunities, and benchmark performance more effectively.
