GIFTING SEASON REPORT
The Demand Trends to Watch Now & Into 2027
Holiday demand is already shifting. Discover the products, categories, brands, and retailers gaining momentum — and turn these signals into smarter decisions for Black Friday, Christmas, and Q1.
From Advent Beauty Calendars to AI Glasses
The hottest holiday trends aren't always the ones you expect.
Across Beauty, Fashion, Electronics, Toys & Gifting, emerging categories are pulling ahead, challenger brands are gaining ground, and shoppers are shifting where they spend their attention.
Similarweb’s Gifting Season report reveals the demand signals behind those shifts. Here’s what’s inside:
Across Beauty, Fashion, Electronics, Toys & Gifting, emerging categories are pulling ahead, challenger brands are gaining ground, and shoppers are shifting where they spend their attention.
Similarweb’s Gifting Season report reveals the demand signals behind those shifts. Here’s what’s inside:
- Know what’s taking off: Identify the products, categories, brands, and retailers gaining shopper attention.
- Take action this holiday: Use demand signals to decide where to push promotions, retail media, keywords, and inventory.
- Make smarter bets in 2027: See where demand is building now to close market-share gaps and prioritize the right brands and competitors.
Trending brands to watch
From challenger brands gaining ground to established names seeing demand shift, discover the players shaping this holiday season.
