Brand strength is a strong signal of a committed customer base. Keyword analysis reveals what search words are bringing users to a website, as well as the percentage of “branded searches”, which indicates a user was already looking for a specific brand.
Quantify brand strength
Be the first to notice rising trends
Online search is a direct indicator for consumer interest. Analyzing search volumes can point you in the direction of the next trend before everyone else catches on.
Estimate user acquisition costs
Paid search and ads are two of the most prominent ways websites manage to grow. However, using paid search comes at a cost, and not every user acquisition model is sustainable. Understand the cost and competition of paid user acquisition strategy.
Search Intent Feature Set
Understand keyword market share and measure revenue potential for untapped keywords. Deep dive into any search term to assess the volume, the MoM change, % of companies paying for it and the CPC.
See who is bidding for keywords and determine whether to start optimizing for a keyword or find a less competitive keyword. Use the competitive landscape of a keyword to understand the competitive landscape of a product or market.
Identify new competitors of a company by seeing who gets traffic for the same keywords & products as the analyzed company.