See how traffic is reaching a website and how much a company is investing in customer acquisition. Add context by comparing them to their competitors.
Monitor customer acquisition by channel
Understand paid and organic strategies
Learn more about a company’s efforts and marketing maturity by measuring their organic versus paid strategy.
Measure brand awareness, understand the customer
Measure the traffic reaching a website directly by seeing the split of branded versus non-branded traffic and visitors who type the website URL directly.
Digital Marketing Channels Feature Set
Direct, Organic Search and Paid Search
Quantify brand awareness by seeing how many website visitors go to a specific website directly. See these numbers in context by comparing the marketing channels of competitors and the industry benchmark. Understand how much of their traffic is due to paid strategy versus organic.
Identify major partnerships and relationships that impact company performance. By looking at traffic coming from referrals, Investors can understand Booking’s relationship with Tripadvisor and Paypal’s relationship with eBay, for example.
Email, Social and Display Ads
Learn more about a company’s marketing strategy by seeing the share of a website’s total incoming traffic from each traffic channel.