
ASO Reporting: Which Metrics to Track and Why It Matters
by Monique Ellis14 Min.
Jun 24, 2026
Content Marketing ManagerMonique is a Content Specialist at Similarweb. With over 10 years’ experience, she’s developed a particular love for data storytelling. The heart of her mission is bring insights from Similarweb’s App Intelligence and Shopper Intelligence to life to help eccomerce professionals thrive. When not typing away, Monique is a keen bookworm (with a penchant for historical fiction), social butterfly and globetrotter.











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