Introducing Similarweb’s Gen AI Intelligence Toolkit

We’re proud to announce the launch of Gen AI Intelligence, Similarweb’s groundbreaking new module designed to help brands take control of their performance in the era of generative AI search.

Gen AI is reshaping how people search, discover, and engage. That means visibility in AI-generated answers is no longer a “nice to have,” it’s a competitive necessity. And with Gen AI Intelligence, Similarweb is the first and only solution to give you the full picture:

• AI Brand Visibility: Where and how your brand shows up in LLMs
• AI Traffic: How much traffic are you and your competitors getting from AI engines

With this launch, we’re empowering businesses to go beyond surface-level visibility metrics and understand the true performance of their brand in Gen AI. Because in a world where AI drives discovery, what you don’t see can cost you clicks, conversions, and market share.

Why Gen AI matters, and why you can’t afford to ignore it

ChatGPT, Perplexity, Claude, Gemini, and other Gen AI tools are transforming search. With hundreds of millions of users engaging with these platforms every day, AI-generated answers are rapidly replacing traditional search engine results.

Just look at ChatGPT. Over the past year alone, it’s surged to over 48 billion visits, becoming one of the most-visited sites on the web.

But here’s the catch:
Unlike search engines with clear rankings and analytics, Gen AI platforms don’t show you where your brand appears, what prompts trigger visibility, or how much traffic you’re getting.

Similarweb’s Gen AI Intelligence suite lifts the curtain, giving you unmatched insight into how AI is shaping your discoverability, traffic, and competitive standing. You now have all the data you need to lead your market.

Feature spotlight: AI brand visibility

Know where you show up and where you don’t.

With the AI Brand Visibility tool, you can:

• Track your mentions across key Gen AI topics to understand which answers include your brand
• Benchmark your visibility against competitors to uncover your share of voice across high-intent queries
• Dive deep into prompts to analyze which user inputs drive AI mentions, citations, or omissions of your brand
• Explore sources and citations used by Gen AI tools so you can see what’s driving credibility and inclusion

Whether you’re showing up as a leader or being left out entirely, now you can see how your brand performs within Gen AI.

Feature spotlight: AI traffic

From prompt to pageview, follow the clicks.

Traffic still matters. In fact, Gen AI clicks are some of the most high-intent, high-converting user visits, and they’re happening outside of traditional search.

With the AI Traffic tool, you can:

• Track Gen AI traffic to any website (including your competitors), with real user data showing exactly how many visits come from AI platforms
• Analyze landing pages to see which URLs are winning Gen AI clicks and why
• Uncover the prompts behind the pages so you can understand what’s driving user interest
• Monitor traffic trends over time, spotting shifts before your competitors do

Why this launch matters

Marketers, SEOs, product leaders, everyone’s asking the same question:

“How do we stay competitive in a world powered by AI?”

With Gen AI Intelligence, we finally have the answer.

“We recognize that AI represents a fundamental shift in the digital marketplace,” says Or Offer, founder and CEO of Similarweb. “We are committed to helping our customers understand how business and consumer use of AI is reshaping the web.”

Ready to see the full picture?

Don’t let Gen AI remain an unknown. With Similarweb’s Gen AI Intelligence, you can finally connect the dots between visibility, traffic, prompts, and competitive advantage.

• Shine a light on your AI performance
• Navigate the future of search with clarity
• Outsmart the competition

Try it now!

by Adelle Kehoe

Director of Product Marketing

Adelle is the Director of Product Marketing at Similarweb. She works closely with the SEO and Marketing industry to bring meaningful data, stories, and products to life.