August Product Updates: Turning Market Data Into Your Competitive Advantage

Ever feel like your rivals had a secret intelligence briefing while you were reading yesterday’s news?

Then consider this your classified intel drop.

In August, we updated Similarweb Web Intelligence and Sales Intelligence with AI-powered trend detection, detailed competitive analysis, and focused sales intelligence capabilities.

The result?

New features that will change your approach to market intelligence, competitive strategy, and customer acquisition. Read on, the advantage you’ve been looking for is just a few scrolls away.

Web Intelligence

Gen AI Brand Visibility: Multiple campaigns, maximum intelligence

Sometimes keeping track of your brand’s AI presence can feel like herding digital cats. So here’s a way to corral them all into one place. 🐱

Our new Multi-Campaign feature for AI Brand Visibility gives you daily insights into how your brand is performing across the generative AI landscape.

Create and monitor multiple campaigns simultaneously. Each one tracking different aspects of your brand’s presence in the AI space.

Why it matters: This view eliminates blind spots in your AI visibility strategy. You’ll spot trends faster, compare performance across different campaigns, and make data-driven decisions about where to focus your efforts. 

Business Lines Compare: Uncover competitive insights by segment

Your competitor just stole your lunch in one business segment while you were busy celebrating overall growth. Awkward. 😬

Our new Business Lines Compare feature takes competitor benchmarking to a granular level. 

Now you can break down your website by distinct business lines and directly compare traffic trends against your competitors in each segment. See exactly where you’re winning, where you’re falling behind, and how market share is shifting across your entire business portfolio.

Why it matters: You’ll identify which specific business lines are driving competitor growth, protect vulnerable segments before they become problems, and even discover emerging opportunities in business lines you hadn’t been monitoring. It’s the difference between seeing the forest and understanding each tree.

Demand Analysis for AI Topics: Spot emerging trends before everyone else

Ever feel like you’re the last to know about a hot new trend? Like finding out Bermuda shorts are back in after you just donated yours. 🙈

The new AI Topics feature in Demand Analysis gives you a faster, more intuitive way to discover what’s gaining traction. 

It’ll help you explore broader topics, uncover hidden search terms, and track emerging trends that traditional keyword research might miss. Instead of guessing which specific terms to analyze, AI Topics organizes related searches into clusters that reveal the bigger picture.

Why it matters: You’ll identify rising trends earlier, understand the full scope of customer interest beyond individual keywords. In other words, it’s your head start on market shifts. 

Sales Intelligence

Sales Signals API: Real-time intelligence where you already work

Your prospect just showed major buying signals, but you’re busy scrolling through another dashboard. Meanwhile, your competitor is already on the phone with them. 🤦‍♂️

The new Sales Signals API brings the power of Similarweb Sales Intelligence directly into your existing workflows. Now you can receive real-time alerts on critical buying signals, like traffic spikes, technology changes, or increased buyer intent, delivered straight to your CRM and other internal tools. 

No more toggling between platforms or missing crucial windows of opportunity.

Why it matters: You’ll catch buying signals the moment they happen, and prioritize outreach based on actual prospect behavior. All without disrupting your established workflow.

Enriched Company Data: Know more about more companies

Researching prospects used to feel like reading LinkedIn profiles through a foggy window. Now it’s like having X-ray vision into 32 million organizations. 🔍

The expanded Enriched Company Data feature now covers more than 32 million companies worldwide. 

Each company profile includes clear descriptions and firmographic details that give you deeper insights into your prospects. From industry classifications and employee counts to revenue ranges and technology footprints. 

You’ll have the complete picture.

Why it matters: This enriched data removes guesswork from your sales strategy. You’ll identify ideal prospects with greater precision, personalize outreach based on accurate company information, and prioritize accounts that match your ideal customer profile. All while saving hours on manual research.

Company Page Redesign: The full picture at your fingertips

Remember playing ‘connect the dots’ with your prospect data across multiple screens? Those days are officially over. 🎯

Our redesigned Company Page gives you a clear view of organizations at the business level rather than just website metrics. 

Now you can see the full picture of any company, from all its digital assets to traffic trends. All consolidated into one intuitive interface. 

Need to go deeper? Drill down to website-level insights using the top menu navigation or direct links from the digital assets section.

Why it matters: You’ll understand prospect organizations more clearly, spot opportunities across their digital ecosystem, and make more informed decisions with less effort. Turning those scattered data points into a coherent, actionable story.

One step ahead: Your competitive intelligence advantage

Remember that feeling of competitors having a secret intelligence briefing? Those days are over.

These August updates make Similarweb your personal intel drop, delivering insights exactly when and where you need them.

And you’re not alone. Our team is ready to help you get the most out of every new feature we’ve released. 

Just reach out, and we’ll ensure you’re the one with the intelligence advantage.

by James Quilter

Team Manager, Content Marketing

James is an former journalist & content strategist in B2B tech, who has previously created content for companies like EDF and X (Twitter). He also has a journalism post-grad from LCC.