Meet The New Ad Intelligence: Finally, All Your Paid Media Insights in One Place

Ever tried to understand where and how your rivals are showing up across your paid channels?

If so, you’ve probably run into the same headaches. In the form of…

• Siloed tools
• Incomplete and inaccurate data

The result? Hours of wasted time stitching data together only to find that you still don’t have a clear understanding of the big picture.

Ad Intelligence solves that.

It’ll give you one unified view of advertising data across channels and competitors, helping you benchmark spend, impressions, and media mix all in one place.

You’ll be making smarter decisions, faster.

The problem with tracking paid media (until now)

The issue is that although paid media data isn’t hard to find, it’s often fragmented and inaccurate. No tool offers display and search together.

One tool might go deep on display, but leaves you guessing about what’s happening on search. Another might show spend estimates, but not creative. No platform gives you a holistic view of both search and display channels, so it’s nearly impossible to connect the dots and see the big picture.

The result?

• Incomplete views of your competitors’ strategy
• Constant tab-switching between siloed tools
• Out-of-date, unreliable data
• Instead of benchmarking, you are guessing

And when the data’s unclear, everything downstream suffers. Without a reliable view of what’s working (and what’s not), budgets get misallocated, high-performing opportunities are missed, or worse, underperforming campaigns drag on longer than they should. Because in digital marketing, flying blind is no different from gambling with your ad budgets.

Meet Ad Intelligence: Your go-to hub for paid media insights

Ad Intelligence solves this elegantly by giving you a single source of truth for paid search and display data, all based on Similarweb’s industry-leading data.

Whether you’re trying to analyze your own performance or outmaneuver a rival, Ad Intelligence shows if you’re truly competing or just watching from the sidelines. It gives you a fresh, accurate view of how your CPMs, creatives, and media mix compare to top competitors.

It’s built to answer the questions that actually drive decisions and to do it fast. You can explore almost every angle of your own and your competitors’ paid media strategy with intuitive, campaign-level metrics across:

• Display advertising
• Search advertising

Let’s take a quick look at both.

1. Display advertising: Dig into any competitor’s display strategy

Display ads meet your audience where they are on the publisher sites they already visit. But to be effective, you need more than just your performance data. You need competitive context: Who’s advertising where? What’s getting seen? And how does your reach compare?

Ad Intelligence, based on Similarweb data, gives you the story.

Want to see how your competitors are showing up across display?

You can analyze any advertiser’s campaign strategy at a glance. See how much they’re spending and how many impressions they’re getting.

Need to go deeper?

You’ll get a detailed breakdown of their campaigns, including landing pages, impression volume, spend, and the actual ads they’re running.

Already seeing the big picture?

Good. Now zoom in on the creatives. See and get inspired by your competitors’ top-performing display ads all in one visual feed.

Now it’s time to uncover high-performing publishers you may have overlooked by analyzing where your competitors are running their display ads. See key PPC metrics like spend, impressions, as well as the ad networks they’re using to drive results.

2. Search advertising: Find out which keywords competitors target and bid on

Search advertising is where customers show buyer’s intent, and where brands win or lose conversions. That’s why having clear, accurate insights into your search strategy (and your competitors’) is critical to performance.

You get deep visibility into:

• Landing pages: See which ones are pulling in traffic and which might be leaking conversions. Get insights into clicks, engagement, top keywords, spend, and more.
• Search ads: Understand which ads are resonating with audiences, how they’re trending over time, and what they’re costing you.
• Keywords: Go beyond surface-level data. See user intent, CPCs, zero-click rates, trend lines, and keyword performance in granular detail.
• Competitors: See who else is in the race. Identify who’s bidding on the same terms, how they’re positioning themselves, and where they’re gaining ground.

Built for fast-moving marketers and agencies

Ad Intelligence is designed for teams who don’t have time to mess around with disconnected data.

If you’re running high-volume, multi-channel campaigns or managing a client portfolio where results matter, this one’s for you.

For marketers and advertisers:

It’s your shortcut to tighter strategy, smarter media planning, and fewer blind spots.

For agencies:

It’s the edge you need to pitch, win, and defend with confidence. Build stronger cases. Benchmark like a pro. And prove ROI with data that actually aligns with how your clients think.

This is just the beginning

Ad Intelligence is now live, and it’s only getting better from here.

We’re constantly expanding data coverage, improving workflows, and tuning performance based on your feedback. So if there’s something you want to see, say the word.

Explore the full picture of paid media. With Ad Intelligence, launching smarter campaigns (and keeping an eye on the competition) just got a whole lot easier.

by Darrell Mordecai

Darrell creates SEO content for Similarweb, drawing on his deep understanding of SEO and Google patents.