The Top 100 Most Visited Websites in the World (August 2026)

August 2026 brought plenty of movement across the world’s most visited websites. Some sites posted sharp, headline-grabbing swings, while most of the world’s biggest platforms barely moved at all.

Using Similarweb’s web traffic data, I analyzed the top 100 most visited websites in the world for August 2026 to see where global attention concentrated and why it moved.

What is the #1 most-visited website in the world?

Google.com held the top spot among the most popular websites in the world in August 2026, with roughly 86.59 billion visits. That figure slipped 0.42% from July, a small dip that fits a pattern search engines have shown all year: steady, high-volume traffic that moves in narrow bands from month to month. Google’s scale means even a fractional decline represents hundreds of millions of visits, and its position at #1 remains unchallenged by a wide margin.

Top 100 most visited websites in August 2026

The table below ranks the 100 most-visited websites worldwide by monthly visits in August 2026, based on Similarweb data.

Highlights from the top websites

Below are 10 standout websites from August 2026’s top 100. Each saw a meaningful month-over-month change.

Yahoo.com

#14 Worldwide

📰 ~2.673B visits | ▼ 4.04% MoM

Yahoo’s portal traffic pulled back again in August, continuing a slow decline that has run through most of 2026.

The timing lines up with Yahoo’s own moves. On August 25, The Print reported that CEO Jim Lanzone had announced the full rollout of Yahoo Scout, the company’s AI answer engine built on Anthropic’s Claude, telling the Financial Times that Yahoo has moved past its “transformation phase.” Lanzone has argued for months that Google’s AI Mode is the bigger threat to referral traffic across the web, since AI-generated answers increasingly resolve queries without sending a click to the source, and Yahoo’s answer to that threat is doubling down on an AI product of its own rather than reversing the decline in classic portal traffic.

Temu.com

#26 Worldwide

🛒 ~1.227B visits | ▲ 10.60% MoM

Temu’s visits climbed again in August, extending a recovery that has been building all year, even as the company’s finances tell a rougher story.

On August 24, BNN Bloomberg reported that Temu owner PDD Holdings posted second-quarter revenue that missed analyst estimates and a 12% drop in net income, citing fierce competition in China and mounting regulatory pressure abroad. That sits alongside Sherwood News’s earlier reporting that Temu’s US traffic broadly returned to pre-tariff levels after the Supreme Court ruled against the prior administration’s reciprocal tariffs, following a period in 2025 when price hikes and reduced marketing spend cut into visits.

Weather.com

#32 Worldwide

🌦️ ~1.051B visits | ▼ 7.19% MoM

Weather.com’s traffic dropped by more than 7% in August after climbing through an unusually newsy July.

July 2026 was the hottest month in American history, with back-to-back heat domes pushing temperatures past 100°F across large parts of the US and Canada, plus Tropical Storm Bertha making landfall on the Gulf Coast in late July, according to Wikipedia’s tracking of the year’s weather events. Weather news like that pulls people to weather.com to check forecasts and alerts.

August’s pullback looks like the normal comedown from that spike. Without a comparable multi-week national weather story, traffic settled back toward more typical late-summer levels.

VK.ru

#33 Worldwide

🌐 ~1.041B visits | ▲ 96.81% MoM

VK.ru’s traffic nearly doubled in August, one of the largest single-month moves anywhere in the top 100.

This is a domain migration, not a change in Russian viewing habits. According to Fontanka, VK announced on July 16, 2026 that it was completing its move from vk.com to vk.ru. The company said it would stop supporting the .com domain going forward.

Samsung.com

#37 Worldwide

📱 ~816.9M visits | ▼ 5.54% MoM

Samsung.com’s traffic cooled in August after a July spike tied to a major product launch.

Samsung’s Newsroom confirmed that Galaxy Unpacked took place on July 22 in London, where the company introduced the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, and two new smartwatches. Launch events like this typically drive a short-term traffic spike, as buyers research specs, compare pricing, and place pre-orders.

August’s decline looks like the normal comedown from that spike rather than a sign of weakening interest in the new devices.

BBC.co.uk

#64 Worldwide

📰 ~500.1M visits | ▼ 22.84% MoM

BBC.co.uk lost nearly a quarter of its traffic in August, the sharpest decline among this month’s highlights.

The likely driver is the end of the FIFA World Cup. The tournament ran from June 11 through its July 19 final, and the BBC broadcast 54 live matches plus covered every game on the BBC Sport website and app, with the final itself shown live on BBC One and BBC iPlayer. A six-week global tournament driving constant traffic to bbc.co.uk/sport would produce a pullback this sharp once it ended.

DisneyPlus.com

#69 Worldwide

🎬 ~466.5M visits | ▲ 14.76% MoM

Disney+ traffic grew nearly 15% in August, driven by a record-breaking wave of Marvel viewership rather than the month’s new releases alone.

Deadline reported that Marvel content on Disney+ racked up more than 420 million hours viewed in August, the highest monthly total in the franchise’s history on the platform. Disney’s CFO Hugh Johnston tied over 200 million of those hours directly to fans rewatching the MCU ahead of Avengers: Doomsday, on top of a wave of interest from Spider-Man: Brand New Day’s $2.4 billion global box office run. Deadline called it the biggest lift Disney+ has ever seen from a theatrical release.

That sits alongside the month’s regular content calendar. According to Disney+ Press, August also brought the premiere of FX’s “The Shards,” the “Disney Princess: The Ultimate Concert Celebration” event, the two-part debut of “Star Wars: Visions Presents – The Ninth Jedi,” and the return of “Camp Rock” with “Camp Rock 3”.

Disney also began expanding live sports on the platform late in the month, with ESPN’s US Open coverage and new College Football Saturday simulcasts, though those rolled out too close to month’s end to be a major factor in August’s numbers.

Adobe.com

#73 Worldwide

🎨 ~433.9M visits | ▲ 14.13% MoM

Adobe’s traffic rose more than 14% in August, helped by the reach of its own research.

Adobe published its AI Traffic Trends Report on August 19, sharing data on how generative AI referrals are reshaping web traffic and conversion patterns. The report was picked up and cited across marketing and business publications throughout the month.

VKvideo.ru

#88 Worldwide

📺 ~356.0M visits | ▲ 24.33% MoM

VKvideo.ru grew close to a quarter in August, moving in step with vk.ru’s own surge.

VKvideo.ru is VK’s own video platform, and its growth has been building on two things: an ecosystem advantage and a fresh incentive for creators.

On the ecosystem side, VK Video’s clips and streams are woven directly into VKontakte’s main feed, communities, and recommendation engine, which industry coverage describes as giving it organic reach that a standalone video app doesn’t get. By March 2026, that had already pushed VK Video’s monthly Russian audience past 83 million, ahead of YouTube.

The more specific August catalyst is a monetization change. On August 12, VC.ru reported that VK Video cut its subscriber threshold for the creator payout program from 5,000 to 1,000, effective September 1, alongside a requirement of 500 hours of watch time over the prior 90 days. That gives a much larger pool of smaller creators a direct reason to publish more and promote their channels hard in the run-up to the new rules, which would show up as a real viewership bump in the month before it took effect.

Auone.jp

#93 Worldwide

🌐 ~345.3M visits | ▲ 103.41% MoM

Auone.jp’s traffic more than doubled in August, one of the largest jumps in the entire top 100.

The most likely driver is KDDI, the Japanese telecom carrier that operates the au mobile brand and owns auone.jp, completing its long-running consolidation of “au Smart Pass” into “Ponta Pass.” According to Ketai Watch, KDDI shut down the transitional “Ponta Pass Lite” tier on July 28, 2026, automatically migrating its remaining subscribers into the unified Ponta Pass, with their monthly fee rising from 409 yen to 548 yen starting the August 28 billing cycle. That kind of forced migration and price change, affecting a service with roughly 15 million subscribers, would send a lot of people to check their au ID account and billing details on auone.jp’s portal.

Trends in August 2026’s global traffic

Social networks: mostly flat, with a few standouts

• Facebook: ~11.55B visits | ▼ 1.09%
• Instagram: ~7.61B visits | ▲ 0.21%
• X: ~4.56B visits | ▼ 2.99%
• Reddit: ~4.18B visits | ▼ 3.22%
• TikTok: ~3.77B visits | ▲ 0.75%
• Pinterest: ~1.59B visits | ▲ 4.10%
• Threads: ~482.5M visits | ▲ 2.30%

Most of the major social platforms moved less than 3% in either direction, which is what you’d expect from mature apps with daily habitual use. Reddit and X posted the sharpest declines in the group. Pinterest was the standout gainer, continuing a trend of steady growth that has outpaced its larger peers most of this year.

Ecommerce and marketplaces: broad-based gains

• Amazon.com: ~2.75B visits | ▲ 1.01%
• Temu.com: ~1.23B visits | ▲ 10.60%
• AliExpress: ~601.7M visits | ▲ 7.43%
• Ozon.ru: ~600.7M visits | ▲ 1.77%
• Etsy: ~465.9M visits | ▲ 2.05%
• Shop.app: ~325.1M visits | ▲ 4.11%

Nearly every major marketplace grew in August. Temu and AliExpress posted the largest increases by percentage, both continuing recoveries from earlier disruptions this year, while Amazon’s smaller gain reflects its scale rather than any slowdown.

Streaming and video: a strong month for original content

• YouTube: ~30.35B visits | ▲ 0.50%
• Netflix: ~1.63B visits | ▲ 1.66%
• Disney+: ~466.5M visits | ▲ 14.76%
• Prime Video: ~319.0M visits | ▲ 2.69%
• HBO Max: ~368.5M visits | ▼ 4.52%

Disney+ was the clear winner in streaming this month, driven mainly by Marvel’s record viewership month detailed above. HBO Max was the notable decliner in the group, losing traffic even as most of its competitors gained.

Explore more traffic and market share data with Similarweb’s Web Intelligence Platform, or check current rankings for any country or category with the top websites tool.

FAQs

What is the most visited website in the world?

Google.com is the most visited website in the world, with roughly 86.59 billion visits in August 2026, far ahead of YouTube in second place.

Does this ranking include traffic from mobile apps?

No. These figures cover desktop and mobile web traffic only. A site with a heavily used mobile app, but relatively little browser traffic, can rank lower here than its overall audience size would suggest.

How often are the top 100 rankings updated?

Similarweb updates traffic estimates monthly, and this ranking reflects the most recently completed month. Rankings can change from one month to the next as new data comes in, so a site’s position here is a snapshot rather than a fixed rank.

How does Similarweb measure global website traffic?

Similarweb estimates monthly visits using a combination of direct measurement from opt-in devices and panels, ISP data, public data sources, and machine learning models. Our methodology covers both desktop and mobile web. Figures are estimates and rounded for presentation.