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Maayan Zohar Basteker Senior SEO Specialist at Similarweb

Maayan Zohar Basteker

Maayan is a senior SEO specialist with 7+ years of experience in SEO. She started her digital marketing career doing PPC and Media planning, but found out SEO is her true passion. Maayan loves complex research projects, creating SEO strategies and performing technical audits for websites. Before coming to Similarweb Maayan worked at the leading digital marketing agency in Israel, doing SEO for big brands & international sites.

How to Analyze Competitors’ AI Brand Visibility
Marketing
Marketing Intelligence

How to Analyze Competitors’ AI Brand Visibility

Generative Engine Optimization SEO
by Maayan Zohar Basteker 8 Min.
Dec 25, 2025
AI Prompt Analysis: How to Do It in 3 Steps
Marketing
Marketing Intelligence

AI Prompt Analysis: How to Do It in 3 Steps

Generative Engine Optimization SEO
by Maayan Zohar Basteker 8 Min.
Dec 16, 2025
AI Sentiment Analysis: A Step-by-Step Guide for Brands
Marketing
Marketing Intelligence

AI Sentiment Analysis: A Step-by-Step Guide for Brands

Generative Engine Optimization SEO
by Maayan Zohar Basteker 8 Min.
Dec 9, 2025
Getting Traffic From AI: The 6 Best Ways to Do It [+Free Template]
Marketing
Marketing Intelligence

Getting Traffic From AI: The 6 Best Ways to Do It [+Free Template]

Generative Engine Optimization SEO
by Maayan Zohar Basteker 9 Min.
Nov 27, 2025
How to Track Brand Mentions in AI Search
Marketing
Marketing Intelligence

How to Track Brand Mentions in AI Search

Generative Engine Optimization SEO
by Maayan Zohar Basteker 10 Min.
Nov 11, 2025
SEO vs GEO: 4 Key Differences and Building an Integrated Strategy
Marketing
Marketing Intelligence

SEO vs GEO: 4 Key Differences and Building an Integrated Strategy

Generative Engine Optimization SEO
by Maayan Zohar Basteker 9 Min.
Oct 30, 2025
Why You Need SEO AI Agents and Step-by-Step Adoption Guide
Marketing
Marketing Intelligence

Why You Need SEO AI Agents and Step-by-Step Adoption Guide

Generative Engine Optimization SEO
by Maayan Zohar Basteker 8 Min.
Oct 21, 2025
The Most Used Android Apps in the US (August 2025)
Research
Research Intelligence

The Most Used Android Apps in the US (August 2025)

Apps
by Maayan Zohar Basteker 5 Min.
Aug 27, 2025
Mobile First Indexing: What Is It and Why Is It Important?
Marketing
Marketing Intelligence

Mobile First Indexing: What Is It and Why Is It Important?

SEO
by Maayan Zohar Basteker 8 Min.
Jun 15, 2025
Keywords Vs Topics: The Main Differences & The Right Strategy
Marketing
Marketing Intelligence

Keywords Vs Topics: The Main Differences & The Right Strategy

SEO
by Maayan Zohar Basteker 7 Min.
Jun 10, 2025
Top Blog SEO Tips for Your Site to Rank Higher
Marketing
Marketing Intelligence

Top Blog SEO Tips for Your Site to Rank Higher

SEO
by Maayan Zohar Basteker 21 Min.
May 11, 2025
Competitive AI Analysis: Reveal Your Competitor's AI Traffic Sources
Marketing
Marketing Intelligence

Competitive AI Analysis: Reveal Your Competitor’s AI Traffic Sources

Generative Engine Optimization Marketing Strategy
by Maayan Zohar Basteker 7 Min.
Apr 11, 2025

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