Maayan Zohar Basteker Senior SEO Specialist at Similarweb

Maayan Zohar Basteker

Maayan is a senior SEO specialist with 7+ years of experience in SEO. She started her digital marketing career doing PPC and Media planning, but found out SEO is her true passion. Maayan loves complex research projects, creating SEO strategies and performing technical audits for websites. Before coming to Similarweb Maayan worked at the leading digital marketing agency in Israel, doing SEO for big brands & international sites.

How AI Chooses Sites to Cite

How AI Chooses Sites to Cite

8 Min.
Jul 7, 2026
The Best AEO Competitor Analysis Tools in 2026

The Best AEO Competitor Analysis Tools in 2026

9 Min.
Jul 5, 2026
ASO vs SEO: What's the Difference, and How to Run Both With One Toolset

ASO vs SEO: What’s the Difference, and How to Run Both With One Toolset

12 Min.
Jul 1, 2026
AI Search Trends: What Changed In The Past Year

AI Search Trends: What Changed In The Past Year

9 Min.
Jun 24, 2026
Keyword Rank Tracking in 2026: The Full Guide

Keyword Rank Tracking in 2026: The Full Guide

12 Min.
Jun 17, 2026
How To Choose Which AI Prompts Are Worth Tracking

How To Choose Which AI Prompts Are Worth Tracking

10 Min.
Jun 16, 2026
What Is AI Citation Share and Why Does It Matter for GEO?

What Is AI Citation Share and Why Does It Matter for GEO?

7 Min.
Jun 11, 2026
Most Searched Things on Google in 2026

Most Searched Things on Google in 2026

13 Min.
Jun 10, 2026
How to Improve Your AI Search Optimization Workflows

How to Improve Your AI Search Optimization Workflows

10 Min.
Jun 7, 2026
The Complete On-Page SEO Checklist for 2026: 12 Steps to Rank in Google (and AI Search)

The Complete On-Page SEO Checklist for 2026: 12 Steps to Rank in Google (and AI Search)

12 Min.
Jun 7, 2026
AI Citation Volatility: What Is It & How to Measure It

AI Citation Volatility: What Is It & How to Measure It

10 Min.
May 28, 2026
Generative AI Statistics for 2026: AI Visibility Trends, Data & Insights

Generative AI Statistics for 2026: AI Visibility Trends, Data & Insights

8 Min.
May 28, 2026

Wondering what Similarweb can do for your business?

Give it a try or talk to our insights team — don’t worry, it’s free!

Wouldn't it be awesome to see competitors' metrics?
Wouldn't it be awesome to see competitors' metrics?
Now you can! Using Similarweb data. So what are you waiting for?
Now you can! Using Similarweb data. So what are you waiting for?