Most Searched Things on Google in 2025

When everyone talks about the change in how people are searching, I had to look at the 2025 new search trends.

Using the power of Similarweb’s super fresh keyword data, I checked for the most searched terms on Google in Q1 2025 for global, US and UK.

These lists can help curious marketers like you understand:

• Your target market and target audiences’ search behaviors
• Any gaps you have in your content or traffic acquisition strategy
• Search trends and topics to include in your strategy this year
• Trending searches for paid and organic campaigns

I found that the most searched thing on Google in Q1 2025 was ‘weather’ – which won ‘youtube’ term that led for 4 years.

Want to know more?

Join me and let’s start reviewing the full lists of keywords and the key stats I found for each one of them.

What are the most popular Google searches worldwide?

Here’s a sneak peek into the full list of the top 1,000 Google searches, which you can download below.

Worldwide key stats: What are the current Google trending search terms?

• Top Searched Keyword: weather
• Search Volume: 203M searches
• Top Traffic Leader: weather.com
• Total Volume of Top 100 Keywords: ~8.8 Billion searches
• Most Common Traffic Leader: youtube.com
• Unique Traffic Leaders Across Top Keywords: 325

Takeaway:

The keyword ‘weather’ dominates the top searches, with an impressive 608.5 million searches over the quarter. It captured 1.44% of the total traffic share, leading users primarily to weather.com.

Coming in at second place is the keyword ‘maps’, accounting for 1.14% of the total traffic share and driving a significant number of searches (236.4 million total searches).

• Approximately 4% of the top 100 searches are related to sports, highlighting the global passion for events like the NBA, Champions League, and IPL.
• Generative AI remains a hot topic, with keywords like ‘ChatGPT’ and its variations appearing prominently, reflecting massive global engagement with AI technologies.
• Social media giants like Facebook, Instagram, and WhatsApp continue to dominate user attention, securing a major share of the search landscape.

What are the most popular Google searches in the US?

US key stats: What are the current Google trending search terms?

• Top Searched Keyword: weather
• Search Volume: 116M searches
• Top Traffic Leader: weather.com
• Total Volume of Top 100 Keywords: ~2.6 Billion searches
• Most Common Traffic Leader: youtube.com
• Unique Traffic Leaders Across Top Keywords: 251

Takeaway:

The keyword ‘weather’ remained the most dominant search term, gathering 348.1 million searches over the quarter and accounting for 2.53% of all traffic share, with weather.com as the main destination.

The second most popular search was for ‘twitter’, which generated 75.4 million searches and held 1.41% of the search share.

• 50% of the top 100 keywords were tied to sports, highlighting the nation’s passion for major sporting leagues like the NBA, NFL, and March Madness.
• Interest in AI technologies, particularly ChatGPT, remained robust, with users exploring various ways to engage with generative AI.
• Social media remained a critical part of users’ digital lives, with platforms like Twitter (X), Instagram, and TikTok maintaining a high presence among top search terms.

What are the most popular Google searches in the UK?

UK key stats: What are the current Google trending search terms?

• Top Searched Keyword: weather
• Search Volume: 23.7M searches
• Top Traffic Leader: bbc.co.uk
• Total Volume of Top 100 Keywords: ~685 Million searches
• Most Common Traffic Leader: en.wikipedia.org
• Unique Traffic Leaders Across Top Keywords: 220

Takeaway:

In the United Kingdom, ‘weather’ also led search activity, with 69.7 million total searches and a 3.12% share of the overall traffic, with bbc.co.uk being the preferred destination.

The second most popular keyword was ‘universal credit’, reflecting strong public interest in social support services, with 16.4 million searches.

Following that, ‘football scores’ stood out with 9.6 million searches, emphasizing the UK’s deep connection to football.

• • 56% of the top 100 keywords were linked to sports, demonstrating massive engagement with events like the Premier League, Champions League, and international tournaments.
  • ChatGPT and other AI-related searches showed rising curiosity, though AI had a slightly smaller presence compared to global patterns.
  • Trusted local resources like the BBC and Wikipedia dominated traffic leadership, while social platforms like Facebook and Instagram continued to appear frequently in user queries.

Where can you find data on the top Google searches?

To create these lists, I used Similarweb’s Demand Trends feature and Keyword Research Tool, here’s a quick breakdown of how I did it:

1. In the Market Intelligence suite, go to ‘Demand Trends’
2. Select ‘All Industries’ as shown below, or – to get a more targeted list – choose a specific industry
3. Select either ‘Worldwide’ data or a specific country in the country filter on the top right

Then, to sort by search volume (like I did) or for other further analysis, download the full list and filter from there.

Methodology

I updated this page in April 2025 using data from January 2025 to March 2025. This provides you with an accurate and reliable view of the search landscape and top searches during that period.

The lists are for worldwide, the US, and the UK specifically.

I have included: average monthly search volume, traffic (how many of the searches end up going to a website), traffic share, and the traffic leader.

Similarweb Search Intelligence allows you to view things people search for by country and industry. Our data covers billions of keywords worldwide (we’re constantly growing our keyword list each and every day, with real searches as they happen), and we analyze over 2 terabytes of data each day.

FAQs

What was the most searched term on Google in Q1 2025?

The term ‘weather’ is dominant across all regions, reflecting a universal daily need.

How can you find the most searched keywords on Google?

By using the Similarweb Demand Trends feature and the Keyword Research Tool.

by Maayan Zohar Basteker

Senior SEO Specialist at Similarweb

Maayan, with 5+ years in SEO, specializes in complex research, strategy, and technical audits. She previously worked at a top digital marketing agency in Israel.