Monique Ellis Content Marketing Manager

Monique Ellis

Monique is a Content Specialist at Similarweb. With over 10 years’ experience, she’s developed a particular love for data storytelling. The heart of her mission is bring insights from Similarweb’s App Intelligence and Shopper Intelligence to life to help eccomerce professionals thrive. When not typing away, Monique is a keen bookworm (with a penchant for historical fiction), social butterfly and globetrotter.

Finding Your Competitors' Target Audience for a Unique Edge

Finding Your Competitors’ Target Audience for a Unique Edge

7 Min.
Sep 1, 2024
Understanding Competitive Intensity: How Tough Is Your Market?

Understanding Competitive Intensity: How Tough Is Your Market?

8 Min.
Aug 28, 2024
How to Perform an Effective Competitive App Analysis

How to Perform an Effective Competitive App Analysis

7 Min.
Aug 28, 2024
Importance of Market Research: 9 Reasons Why It’s Crucial for Your Business

Importance of Market Research: 9 Reasons Why It’s Crucial for Your Business

9 Min.
Aug 26, 2024
Audience Segmentation: Definition, Importance & Types

Audience Segmentation: Definition, Importance & Types

7 Min.
Aug 25, 2024
Geographic Segmentation: Definition, Pros & Cons, Examples, and More

Geographic Segmentation: Definition, Pros & Cons, Examples, and More

10 Min.
Aug 22, 2024
Demographic Segmentation: The Key To Transforming Your Marketing Strategy

Demographic Segmentation: The Key To Transforming Your Marketing Strategy

8 Min.
Aug 22, 2024
What Is Product Differentiation: Types, Benefits, and Examples

What Is Product Differentiation: Types, Benefits, and Examples

13 Min.
Aug 15, 2024
New Competitors: Why Is It Important to Identify and Monitor Them?

New Competitors: Why Is It Important to Identify and Monitor Them?

8 Min.
Aug 15, 2024
7 Competitive Intelligence Sources Every Marketer Needs to Know

7 Competitive Intelligence Sources Every Marketer Needs to Know

10 Min.
Aug 15, 2024
Unlocking Consumer Behavior: What Makes Your Customers Tick?

Unlocking Consumer Behavior: What Makes Your Customers Tick?

15 Min.
Aug 12, 2024
Customer Segmentation: Expert Tips on Understanding Your Audience

Customer Segmentation: Expert Tips on Understanding Your Audience

12 Min.
Jul 24, 2024

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