Your Brand’s Visibility in Gen AI: Now You Can Measure It

Gen AI is changing search. Until now, brands have been flying blind when it comes to understanding how they appear in AI-generated answers.

That’s why we’re excited to launch Similarweb’s AI Brand Visibility Tool, so businesses can see where their brand shows up in Gen AI tools like ChatGPT, and how their presence compares to competitors for core topics.

This new feature is part of our Gen AI Intelligence toolkit that also includes our AI Chatbot Traffic Tool, giving you the only complete picture of Gen AI impact.

Why Gen AI Visibility Matters

Hundreds of millions of people use Gen AI tools every day to ask questions and explore topics.

If your brand isn’t appearing in these answers, or if your competitors are showing up more prominently you risk losing visibility, awareness, and ultimately, business.

But until now, it’s been impossible to know:

• Whether your brand is being mentioned
• What topics and prompts are driving brand visibility
• What types of sources Gen AI tools rely on
• How your visibility is trending over time

Our new AI Brand Visibility Tool changes that.

What You Can Do with AI Brand Visibility

Now, you can:

✅ Track your brand’s presence in ChatGPT answers for your most important topics

✅ See which sites and sources are driving mentions in your space

✅ Benchmark your visibility against top performing competitors and monitor trends

You’ll also be able to dive into the prompts behind the answers, giving you deeper insight into what your audience cares about and how Gen AI tools are responding.

Traffic + Visibility = The Full Gen AI Picture

Of course, visibility is only one piece of the puzzle.

That’s why we’re also giving you full access to our AI Traffic Tool — which lets you see:

✅ How much referral traffic Gen AI tools are sending to any website
✅ Which landing pages and prompts are driving that traffic
✅ How traffic is trending month over month

This combined view is what makes Similarweb’s Gen AI Toolkit unique. You get visibility + traffic in one place — so you can truly understand how Gen AI is impacting your digital performance.

Where to Find It

You’ll find both AI Brand Visibility and AI Traffic in the new Gen AI Intelligence section of your Similarweb sidebar. Contact your Account Manager for full access.

Stay tuned: this is just the beginning. We’re continuing to expand coverage to more Gen AI tools and deepen the insights available.

In a world where the search landscape is changing fast, we’re here to help you stay ahead.

by Adelle Kehoe

Director of Product Marketing

Adelle is the Director of Product Marketing at Similarweb. She works closely with the SEO and Marketing industry to bring meaningful data, stories, and products to life.