Sales Intelligence is Now in HubSpot Marketplace

We’re excited to announce that Similarweb Sales Intelligence Insights are now live on the HubSpot App Marketplace. Now you can qualify and prioritize accounts without leaving HubSpot, using Similarweb insights directly inside your CRM records. Stay in your flow and act with confidence, backed by trusted, real-world digital behavior data.

This launch marks another step in our shift toward meeting sales teams where they work. After launching AI meeting prep in Google Calendar and AI outreach in Gmail, we’re bringing that same experience to HubSpot, so reps can access Similarweb Sales intelligence data and insights right into their CRM, so qualification and outreach happen faster with fewer clicks.

What is it?

Once installed from the HubSpot App Marketplace, the Similarweb Sales Intelligence Insights appear inside the Company and Contact records. It surfaces key Sales Intelligence data directly into HubSpot, so you don’t have to leave your pipeline view to do research.

What you get in Hubspot

The Similarweb Sales Intelligence experience in HubSpot brings enriched company and contact context with exclusive, firmographics and key traffic data and more directly into the CRM, giving sales teams the input they need to spot opportunities early, and stay ahead of the market.

Use the platform at its full capability with Sales Intelligence, and access key capabilities such as:

• Website intelligence (traffic volume, engagement trends, visit changes, and performance over time)
• Accurate company data across 32M+ companies (firmographics like revenue, HQ, employee count, and industry classification)
• Technology insights across 4K+ installed technologies to understand a prospect’s tech stack
• Competitor overview to spot direct and emerging competitors
• Real-time sales signals (e.g., growth, buying intent, new technologies)
• Verified contact details (including email and phone) to accelerate outreach

This is another milestone in the exciting journey Sales Intelligence is taking on behalf of the most important people of all – our customers.

Stick with us and look out for more exciting announcements to come in the future.

by Hanna Mathé-Cohen

Content Marketing Manager

Hanna Mathé-Cohen, by day a Content Marketing Manager; at heart, a storyteller. With 3 years in B2B SaaS, she makes complex ideas simple, and even a little fun!