November Product Updates: Your Workflows, Upgraded
You might be nearing the year-end, but your workflows shouldn’t feel like they’re stuck in holiday traffic.
This month’s product updates are all about cutting the clutter. Designed to give you clearer insights, smarter AI, and faster ways to get from question to answer to action.
Whether you’re prepping for a sales call, tracking ad shifts across markets, or spotting the SDK that just changed your competitor’s app performance, these updates help you move with haste and speed.
Let’s get into what’s new.
Gen AI Intelligence
Multi-brand variations: Track brand mentions accurately
You track your brand in AI responses, but misspellings and nicknames slip through. Suddenly, your visibility data feels incomplete. There you are, missing key insights because “Coca Cola” isn’t caught as “Coke.” 🥤
Gen AI Intelligence’s Multi-brand variations let you select and manage common name variations in AI (the example above is for Adobe). This provides a comprehensive and reliable view of how your brand appears in AI-generated responses.
Why it matters: You get fuller data for better decisions. Spot true visibility trends, refine strategies, and understand your brand’s real presence without gaps.
Citation Analysis: Track AI citations precisely
You monitor AI answers for brand visibility, but citations? It feels like looking into a black hole. Are they going to you, competitors, or the singularity? 🌑
Let’s step beyond the event horizon.
Gen AI Intelligence has enhanced Citation Analysis with three new metrics: Visibility Share, Total Citation Counts, and Influence Score. See how often your domain gets direct citations, how much supporting evidence boosts your visibility in AI answers, and your overall influence in conversations.
Why it matters: Figure out if you’re genuinely shaping discussions on AI or letting rivals take over. You’ll refine your Gen AI strategies more quickly and establish a stronger presence.
Prompt Analysis enhancements: Spot your brand’s AI prompt strengths
You query AI for brand insights, but the answers feel vague. Which user prompts actually mention you? Who else pops up? There you are, stuck in AI conversational fog without a clear direction. 🌫️
Gen AI Intelligence’s enhanced Prompt Analysis adds prompt-level visibility scores. See the percentage of responses mentioning your brand across platforms like ChatGPT, Perplexity, Gemini, Grok, and CoPilot. Uncover exact user prompts driving those mentions, benchmark against competitors showing up alongside, and link it all to real traffic attribution.
Why it matters: This connects conversational intent to outcomes. You identify high-value prompts for optimization, close visibility gaps faster, and drive more AI-referred traffic with targeted strategies.
Web Intelligence
Competitors News Alerts: Stay ahead of rival moves
You spot a competitor’s product launch trending everywhere… after it’s already old news. There you are, playing catch-up while they steal the spotlight. 🔦
So let’s cut out the chasing and start getting on top of their news.
Web Intelligence’s new Competitors News Alerts keep you informed on the latest press mentions, launches, and standout stories. Each alert includes an impact score and a quick AI summary. It’s a simple, fast way for your team to maintain a real-time pulse on competitor actions.
Why it matters: This saves time and sharpens your strategy. You spot threats early, respond proactively, and turn insights into wins without constant manual checks.
App Intelligence
App Technographics SDK: Spot app tech trends first
You know that sinking feeling when a competitor’s app suddenly outperforms yours? Like showing up to a race with sneakers while everyone else has rocket boots. 🚀
App Intelligence’s new App Technographics dataset enables you to view the technology stack behind any app. Track over 2,800 SDKs across 3 million apps in 32 categories. Watch in real time as SDKs are installed or removed.
Why it matters: It helps you spot trends in your category, choose the best SDK partners, and build targeted prospect lists. You’ll make smarter decisions, integrate faster, and reach the right app companies without the guesswork.
Ad Intelligence
Advertiser Activity: See full ad strategies at a glance
You spot a competitor’s display ads everywhere. But their search spend? A mystery. And social? Who knows. They’re pulling ahead while you’re trying to win chess blindfolded. ♟️
Well, we can’t give you Magnus Carlsen. But we can come close…
Ad Intelligence’s Advertiser Activity gives you a single view of any brand’s investments across Search, Display, and soon Social. No more jumping pages. Spot channel mixes, track shifts in spend or impressions, and benchmark competitors across the funnel.
Why it matters: This speeds up your analysis and reveals opportunities fast. You detect changes early, refine your own strategy, and stay ahead without wasting time on scattered data.
Pre-bid Data: Sharpen your ad auction insights
You’re an ad auction expert, but then you realize your data is old. You’re like a top coach reviewing a game tape and discovering you have last season’s highlights. 🏈
Stop settling for old news. Start getting the action live.
Ad Intelligence’s Pre-bid data gives you auction-level visibility before ads even serve. It captures insights for sharper accuracy on spend and impressions. You get a deeper view of true market competition.
Why it matters: Boost the quality of your Display analysis. You uncover hidden patterns, make precise forecasts, and outmaneuver rivals with data that’s steps ahead.
Compare: Spot ad changes side by side
You’re juggling spreadsheets to track competitor ad spend. One’s up, another’s down, and you’re cross-eyed from switching tabs. It’s like solving a puzzle with mixed-up pieces. 🧩
Ad Intelligence’s Compare feature enables you to analyze up to five advertisers or publishers simultaneously. Spot changes in spend, impressions, or visits instantly. Track seasonal shifts, benchmark competitors, and see who’s gaining ground.
Why it matters: This gives you fast, visual insights for better decisions in Display. You uncover opportunities quickly, adjust strategies on the fly, and stay ahead without the manual hassle.
Format Breakdown: See ad format investments clearly
You see a competitor’s video ads crushing it, but their banners? Invisible. Native? A total guess. You’re left wondering which format is really moving the needle, while they optimize away. And there you are, flying blind in a format fog. 🌫️
So, start optimizing with facts.
Ad Intelligence’s Format Breakdown provides a unified view of any domain’s investments across Video, Banner, and Native Formats. Switch between spend, impressions, and visits to spot which creatives drive real impact. Compare players like Netflix vs. Disney+ or dive into your category.
Why it matters: Deliver clear, visual insights into format strategies. You shape more effective campaigns, spot winning trends early, and benchmark competitors without scattered data.
Countries by Spend: Map global ad investments fast
You think your competitor is all-in on Europe. Then you spot their massive spend in Asia, and suddenly your global strategy feels outdated. There you are, scrambling to catch up. 😅
Stop scrambling. Start planning globally with ease.
Ad Intelligence’s Countries by Spend shows exactly where advertisers invest worldwide. Use the heatmap to quickly highlight top markets. Gain clarity on key regions, track spending shifts over time, and identify emerging opportunities.
Why it matters: This simplifies global planning, reporting, and benchmarking. You make informed decisions quickly, adapt to market changes, and seize new opportunities without extensive data hunting.
Shopper Intelligence
Shopper in MCP
You’d ask your AI for competitor sales data, but you don’t trust what it’ll give you back. But the only alternative is to dig through reports, wasting precious time. 😤
Shopper Intelligence now integrates Amazon data into the official Similarweb MCP server. Get instant sales, search, and consumer insights right in conversations with LLMs like ChatGPT, Claude, Cursor, or your custom AI agents. Just query for competitor sales, category shifts, or keyword opportunities, and get accurate answers in seconds.
Why it matters: Why not turn complex analysis into simple chats? You spot trends faster, make data-driven decisions on the fly, and focus on growth instead of manual hunts.
Brand Funnel Analysis: See what drives Amazon growth
You watch a competitor’s sales skyrocket on Amazon. But why? Their ads? Better search visibility? You’re guessing, while they pull ahead. There you are, piecing together clues like a detective without evidence. 🕵️
Well, we’ll give you the smoking gun.
Shopper Intelligence’s Brand Funnel Analysis shows what’s truly driving growth for you and competitors on Amazon. Track the full marketing funnel from awareness to conversion. See how visibility, search, and paid campaigns link directly to sales. Analyze your brand’s share in fixed or custom categories, and spot where you’re gaining or losing ground.
Why it matters: This reveals clear paths to improvement. You optimize strategies faster, boost conversions, and reclaim market share without endless guesswork.
Sales Intelligence
AI Settings: AI that actually gets your sales context
Your AI assistant just wrote a great prospecting email. It sounds perfect. Too bad it sounds like it’s for a completely different product. 😑
AI Settings in Sales Intelligence fixes that. You build a profile with your role, goals, and product details. The platform’s AI agents utilize this context to deliver results that align with your actual needs.
In other words, sit back and watch your meeting briefs and outreach messages sound like they were written by you.
Why it matters: You stop wasting time editing generic AI outputs and start sending messages that sound like they’re actually from you. Every meeting brief effectively covers the key points. Every outreach email reflects your product’s true value. So you move faster and close more deals.
Meeting Prep Agent: Ensure your whole team is aligned
Your teammate’s notes mention a completely different company. You panic-check the calendar. It’s the right meeting. But who’s wrong, who’s right? 🛑
The Meeting Prep Agent in Sales Intelligence now lets you download briefs as PDFs. Share them with your team before every meeting.
Everyone gets the same story. The agent pulls together real-time company performance data with technographics, firmographics, and intent signals. You receive actionable briefs that clearly demonstrate how your solution directly impacts a specific prospect’s business.
Why it matters: No more crossed wires. No more last-minute confusion. Your entire team shows up prepared and confident. You’ll spend less time syncing and more time selling. Every meeting starts with a winning plan.
New Home Page: Start your sales day smarter
You log into your CRM, all ready to crush quotas. But instead, you’re buried in tabs, lists, and endless searches for the right prospects. 😩
Stop wasting time. Start selling faster.
Sales Intelligence’s new Home Page gives you a smart, personalized starting point every day. It shows which companies to prioritize based on real signals. You can take action right from the company card. And jump straight into AI Prospecting, AI Outreach, or Meeting Prep.
Why it matters: Cut your search time and boost efficiency. You spot hot opportunities first, act on them quickly, and close more deals without the daily grind.
Final thoughts…
November’s releases all share one theme: clarity that actually helps you act.
From sharper ad insights and richer app technographics to Sales and Shopper Intelligence tools that finally get your context, you now have a clearer line of sight into what’s happening and what to do next.
As we head into Q1 planning, consider this your unfair advantage: better signals, fewer blind spots, and AI that feels like a teammate, not a template machine.
Happy holidays!
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