Now Available: 6 Powerful New Updates from Similarweb

Do you spend your working day focused on online success? Well, from marketers to web managers to data analysts, the key is getting the right insights by working smarter, not harder.

And our latest updates will help you do just that. Here’s our showcase of the improvements we have made to the Web Intelligence platform since the start of 2025.

Highlights include the ability to:

• ✅ Track how much GenAI traffic you’re getting with our new AI Chatbot Traffic tool
• ✅ Easily access the latest consumer trends with Demand Analysis
• ✅ Detect winning search strategies across sites, whether organic, paid, or branded, all in one place, with our new Search Overview page

Read on to see what’s new and how it could (potentially) change how you work…

1. GEO as well as SEO. Now you can monitor AI-driven traffic

The rise of AI chatbots has revolutionized how users discover websites and content. While traditional analytics tell you about direct searches and referrals, they often miss this crucial new traffic source.

Without visibility into AI-driven traffic, you could be missing out on a growing market segment or, worse, losing ground to competitors who are optimizing for these responses. Our AI Chatbot Traffic tool enables you to:

• 🤖 Track traffic from ChatGPT, Perplexity, and other AI chatbots
• 📄 Discover landing pages gaining the most from AI chatbots
• 🎯 Refine your strategy for maximum AI-driven outcomes

Try it out

2. Demand Analysis: spot trends faster

The latest update to our Demand Analysis tool makes uncovering consumer trends a more intuitive and effective alternative to traditional methods like surveys and focus groups.

Our enhanced tool offers a streamlined alternative, quickly identifying early signals of emerging opportunities.

• 🎯 Receive personalized trend suggestions for your category
• 📌 Quickly access recent searches and keyword lists
• 🔍 Easily select and analyze search terms, keyword lists, or curated topics—all in one location

Spot emerging trends now

3. Category benchmarking in a click with Predefined Segments

Your goals can be complicated and nuanced. We know that. Segment Analysis zooms in on key areas of a site and benchmarks specific categories and brands. So you can thrive and win your market.

Now, with our new predefined segments, users can immediately access relevant industry comparisons and focus on taking the right action. Users can create custom segments. Or they can immediately access relevant industry comparisons and focus on taking the right action.

• 🔎 Discover more relevant benchmarks for a specific category
• 📌 Use segments more quickly, with +600 ready-to-use segments tailored for different industries
• 🌎 Analyze predefined segments across multiple nations

4. A new Search Overview page for faster competitive intelligence

Minimizing the complexity of managing multiple search data sources – from organic to paid, mobile to desktop – is an everyday task for marketers. So we’ve enhanced our Search Overview page to make it even easier for Similarweb customers.

The page delivers an even more comprehensive view of search performance. This means faster, more accurate decision-making based on complete information:

• 📍 Track competitor search performance across paid and organic channels
• 🔍 Detect winning search strategies across sites, whether organic, paid, or branded, all in one place
• 📈 Identify key traffic drivers like brand, SEO, and paid channels to understand site performance

Get the full picture

5. Comprehensive Market Analysis: get the full global picture

Competitors can emerge from any region or market. Traditional single-domain analysis often misses the full scope of competitor presence, leading to incomplete market understanding.

Our comprehensive Market Analysis tracks total brand presence across multiple domains and countries. So, you never underestimate a competitor’s true market position or miss emerging challengers in your space.

• 📊 Deeper understanding of market size and dynamics
• 🔍 Access a thorough view of competitive positioning
• 💯 Capture all essential competitive data without gaps

6. Personalized Home Page: the digital success hub

Information overload is a real challenge for digital marketers. Without proper organization and prioritization, critical insights can get lost in the noise.

That’s why we’ve enabled Web Intelligence users to build their own personalized homepage. They can set up their own custom projects to track and uncover competitors’ strategies week-over-week. Here are some of the latest features:

• 🎯 Set a default project to view the key insights you need instantly
• 📩 Get automated alerts for paid search trends and pages

Transform your digital strategy with Similarweb Web Intelligence

Whether you’re optimizing for AI traffic, monitoring competitor movements, or detecting emerging trends, Similarweb gives you the power to make faster, more informed decisions that drive real business results.

Take advantage of these enhanced capabilities to transform your data into actionable insights and your insights into market leadership.

by James Quilter

Team Manager, Content Marketing

James is an former journalist & content strategist in B2B tech, who has previously created content for companies like EDF and X (Twitter). He also has a journalism post-grad from LCC.