The Most Popular Messaging App in Every Country

What’s your go-to messaging app? Is it Messenger, WhatsApp, or some other app such as Viber, Line, or WeChat.

Using Android data from 187 countries, we were able to determine the most popular messaging app all over the world. In fact, in almost every country in the world, a messaging app is the most used app overall.

Of the 187 countries that SimilarWeb examined, WhatsApp was the world leader claiming 109 countries, or 55.6% of the world. WhatsApp’s countries include Brazil, Mexico, India, Russia, and many other countries in South America, Europe, Africa, Asia, and Oceania.

Facebook’s Messenger app came in second overall, claiming 49 countries including Australia, Canada, and the U.S. After Messenger, Viber was the only other messaging app to claim 10 or more countries. The app shows strong popularity in Eastern Europe, and is the top app in  Belarus, Moldova, Ukraine, and others. In fact, as of April 2016, Viber was installed on 65% of all Android devices in Ukraine and was used for an average of 16 minutes a day. Viber’s popularity also reaches other parts of the world including countries such as Iraq, Libya, and Sri Lanka. 

Line, WeChat, and Telegram are 3 other messaging apps claiming multiple countries with China, Iran, and Japan representing countries using one of these apps. Japan’s obsession with Line is well documented and in a recent post, we discovered that not only is Line the most popular app in Japan, people who have it use it for an average of 40 minutes a day!

Finally, apps that only claimed one country include KakaoTalk in South Korea, imo in Cuba, Zalo in Vietnam, ChatOn in Eritrea, and BBM in Indonesia.

Yes, you read that right. BlackBerry’s BBM is still used by the masses in at least one country in the world: Indonesia. As of April 2016, the app was installed on 87.5% of all Android devices in the country, far surpassing any other country in terms of BBM use.

In fact, when comparing the install rate of BBM to other countries, it becomes clear just how large the divide is. In the U.S., only 0.42% of Androids had the BBM app, with Australia and the UK showing slightly higher use.

Finally, in the complete world map below, you can discover country-by-country which messaging app is used most. The map gives you the ability to zoom in and see, for example, the diversity of messaging apps in Asia, or the uniformity of them in South America.

To learn more about SimilarWeb, and to try out a live demo, contact us here.

The Most Popular Messaging App in Every Country

About the Author -

Joseph is a Digital Insights and Content Manager at SimilarWeb. He has experience in content writing, social media, and analytics. When not tracking digital trends and creating online content, Joseph enjoys hiking, basketball, pickling, and Canadian alternative music.

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