What’s your go-to messaging app? You may not know it, but your answer will largely depend on where you live.
We analyzed Android data from 90 countries using Similarweb’s market research intelligence, to determine the most popular messaging apps across the world. We found that overall, there were three top messaging apps dominating the global market in 2022.
Let’s dive right in and see which messaging apps are winning in different regions.
Of the 90 countries that we examined, WhatsApp is the world leader, snagging the top-messaging app spot in 60 countries. These countries include Argentina, Austria, the Czech Republic, France, Germany, Ireland, Israel, Italy, Kenya, the Netherlands, Portugal, Russia, South Africa, Spain, Switzerland, the United Kingdom, and more.
Facebook Messenger has restored its place as second on our list, knocking Telegram to third place. Last November, the app was third, being the most popular app title in 13 countries. As of April 2022, Facebook Messenger is still the most popular messaging app for 13 countries, including the United States, Australia, Canada, Denmark, Hungary, New Zealand, Philippines, Poland, Sweden, and Thailand.
Telegram has lost popularity in comparison to its position six months ago. Last November, the app was ranked second and was the most popular app in 14 countries. As of April 2022, the app is top in eight countries, including Armenia, Cambodia, Jordan and Moldova.
Although less popular than our top three, other messaging apps are also trending worldwide:
Top 5 messaging apps: performance by country
WhatsApp, Facebook Messenger, Telegram, Viber, and Line are the most used messaging apps, representing 86 countries, or 45% of the world and 95% of this dataset.
Below is a breakdown of the 2022 performance of each popular messaging app in key markets. Metrics analyzed included:
- Install Penetration: The percentage of devices in the defined market with the app installed on average
- Downloads: App downloads from the Google Android Store in the given time period
- Unique Installs: Unique app installs during the given time period
- Daily Active Users: The average amount of unique daily active users
- Monthly Active Users: The average amount of unique monthly active users
Let’s dive into WhatsApp users by country
WhatsApp dominates the Israeli market for mobile messaging apps, with an install penetration of almost 90%. DAUs and MAUs are highest in Germany, but this makes sense given the size of the population.
Which countries are ranking for Facebook Messenger?
Facebook Messenger’s install penetration sees the United States and Australia topping the leaderboard in joint first place at 71%. However, DAUs and Unique Installs are highest in the United States, but again, this makes sense given the size of the population in comparison to Australia.
Let’s take a look at Telegram’s popularity by country
Telegram’s penetration averages around 25% in the selected countries below (Brazil, India, and Spain), with Spain winning at 26%. However, India takes the lead in terms of downloads with 44.9 million. Unique installs, DAUs and MAUs are also highest in India between January – April 2022.
Viber users by country
Viber is popular in Russia, with an install penetration of 43%. Russia is also the country with the highest number of active users and unique installs during the time period in this adset. Install penetration is low in Germany. This can be attributed to the fact that Telegram is less popular in Europe, and faces strong competition against the market leader, WhatsApp.
Which country uses Line the most?
Line is becoming increasingly popular across Asia, illustrated by its strong presence in both Thailand and Japan. Line has a small, yet growing presence in Singapore. Thailand takes the lead with a very high install penetration rate of 87% and the highest number of downloads, unique installs, DAUs and MAUs.
Mobile messaging apps to watch
Although the mobile messaging world is currently dominated by these top five apps, there are a few key players to watch as competition in the coming months. Take a look at some stars on the rise in the U.S.
Snapchat is currently the fifth most popular messaging app in the U.S., a major global player whose performance will be one to watch in the year ahead. The app is currently ranked in the top ten most popular communication apps in 77 countries, including Australia, Israel, Columbia, Egypt, Greece, Saudi Arabia, the United Kingdom, and more.
Although not a traditional communication app, Ring – Always Home plays an important role in alerting homeowners to potential security threats and live streaming their properties. The app allows homeowners to see, hear and speak to anyone from a smartphone. The app has maintained steady growth throughout 2021 continuing into 2022. This April, Ring saw a 25.5% increase in daily active users year-over-year. The home-security app has seen impressive growth in Australia, Canada, and the United Kingdom.
Be the first to know what’s trending
This is just a sample of the type of data and insights you can collect with Similarweb’s Research Intelligence Tool. Try it now for free to see for yourself which apps are gaining popularity, which ones are losing users, and most importantly, where you fit into the market.
Wondering what Similarweb can do for you?
Here are two ways you can get started with Similarweb today!