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Roi Kaufman VP of Demand Generation at Similarweb

Roi Kaufman

As a seasoned growth marketing leader with a deep passion for demand generation, I bring a wealth of experience to the table. Throughout my career, I've honed expertise in driving scalable B2B growth strategies, optimizing conversion funnels, and leveraging data-driven insights to fuel business success.

The Dark Funnel Paradox: Why Your Best B2B Leads Are Invisible (And How to Find Them Anyway)
Marketing
Marketing Intelligence

The Dark Funnel Paradox: Why Your Best B2B Leads Are Invisible (And How to Find Them Anyway)

Generative Engine Optimization Marketing Strategy
by Roi Kaufman 14 Min.
Mar 5, 2026
GEO Framework For Growth Leaders [+Free Template]
Marketing
Marketing Intelligence

GEO Framework For Growth Leaders [+Free Template]

Generative Engine Optimization Marketing Strategy
by Roi Kaufman 10 Min.
Feb 15, 2026
Benchmarking Website Traffic: Complete Guide + 2025 Industry Data
Research
Research Intelligence

Benchmarking Website Traffic: Complete Guide + 2025 Industry Data

Business Benchmarking Marketing Strategy
by Roi Kaufman 19 Min.
Jan 21, 2025
What Is a Growth Loop or Flywheel?
Marketing
Marketing Intelligence

What Is a Growth Loop or Flywheel?

Marketing Strategy
by Roi Kaufman 9 Min.
Dec 26, 2024
How to Create a Growth-Driven Marketing Roadmap
Marketing
Marketing Intelligence

How to Create a Growth-Driven Marketing Roadmap

Marketing Strategy
by Roi Kaufman 10 Min.
Dec 23, 2024
Traffic Attribution: Understanding Marketing Attribution Models
Marketing
Marketing Intelligence

Traffic Attribution: Understanding Marketing Attribution Models

Business Benchmarking Market Research
by Roi Kaufman 9 Min.
Dec 11, 2024
18 Proven Ways to Increase Website Traffic
Research
Research Intelligence

18 Proven Ways to Increase Website Traffic

Market Research Marketing Strategy
by Roi Kaufman 13 Min.
Dec 8, 2024
7 Proven Strategies to Convert Website Traffic into More Sales
Marketing
Marketing Intelligence

7 Proven Strategies to Convert Website Traffic into More Sales

Marketing Strategy
by Roi Kaufman 8 Min.
Nov 19, 2024
What Is Website Analytics: Top Tools You Can Use
Marketing
Marketing Intelligence

What Is Website Analytics: Top Tools You Can Use

Marketing Strategy
by Roi Kaufman 10 Min.
Nov 12, 2024
How To Create Better Competitive Analysis Reports
Marketing
Marketing Intelligence

How To Create Better Competitive Analysis Reports

Ad Intelligence Affiliate Marketing
by Roi Kaufman 11 Min.
Nov 12, 2024
Competition-Based Pricing: Strategies, Benefits, and Drawbacks
Marketing
Marketing Intelligence

Competition-Based Pricing: Strategies, Benefits, and Drawbacks

Marketing Strategy
by Roi Kaufman 6 Min.
Oct 27, 2024
How to Increase Referral Traffic to Your Website
Marketing
Marketing Intelligence

How to Increase Referral Traffic to Your Website

Affiliate Marketing Marketing Strategy
by Roi Kaufman 10 Min.
Oct 24, 2024

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