
Industry Research: The Data-Backed Approach
by Shelly Skandrani13 Min.
Feb 08, 2024

Shelly Skandrani is a Market Research content specialist for Similarweb. Her previous positions at Similarweb include video marketing content across all solutions, as well as written content for the Sales Solution and APAC & EMEA regions. Shelly has 15 years of experience as a content and creative writer and filmmaker. She studied screenwriting at UCLA, as well as theater at Beit Zvi, and uses these accumulated skills in her work as a content marketing manager today.




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