World Cup 2022 Search Trends Shows Event Driving E-Commerce Revenues

World Cup 2022 extended the year-end shopping calendar, creating a propitious sales scenario for e-commerce.

A survey by market research and consulting firm Ipsos in partnership with Mercado Ads in Brazil points out that 68% of Brazilians will make purchases to follow the games.

Some highlights, based on Similarweb data gathered by our colleagues in Brazil Vicky Almeida and Cristiana Simon showed the following insights:

• In Brazil, the first peak in searches happened in April 2022, with the World Cup draw. The date drove 1.5 million searches for keywords related to the event.
• Interest skyrocketed again in August, escalating through October. October growth over September was of 52%.
•  In the last 28 days, the number of searches in Brazil for the event reached its highest peak, with 2.3 million searches.

<img loading="lazy" decoding="async" class="alignnone wp-image-141343 size-full" src="https://corporate.similarweb.io/wp-content/uploads/sites/2/2022/11/1-2-600x338-1.png" alt="Brazil ecommerce growth due to world cup 2022" width="600" height="338" />

And what were the most searched products?

Over the past 28 days, the top 5 search terms in desktop were:

1. Geladeira (refrigerator)
2. iPhone 13
3. Cerveira (brewery)
4. Ar condicionado 12.000 BTUs (air conditioner)
5. iPhone 12 128 GB

Now, check out the news portals and e-commerce sites that received the most traffic from searches related to this year’s World Cup:

Finally, the following e-commerce sites received the most visits based on the keywords related to World Cup 2022:

The Similarweb Insights & Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to press@similarweb.com). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or similarweb.com/blog/insights/.

Methodology

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