Our Products
HomeBlogMarketingSEM & PPC
51 Articles

SEM & PPC

Learn how to drive results from your paid search campaigns. Get the latest news from the SEM and PPC community with data that gives you a true competitive advantage.

Editor's Picks

Marketing Marketing Intelligence

How to Write Ad Copy (That Actually Converts): 10 Top Tips

Ad Intelligence SEM & PPC
by Leah Messenger 9 Min.
February 28, 2024
Marketing Marketing Intelligence

How to Spy on Your Competitors’ Google Ads

SEM & PPC
by Monique Ellis 7 Min.
October 31, 2023
Marketing Marketing Intelligence

Beginners Guide: What Is PPC Keyword Research and Why Is It Important?

SEM & PPC
by Sarah Mehlman 9 Min.
October 13, 2021
Mind The Gap: A Complete Guide to Traffic Gap Analysis (+ Checklist)
Marketing
Marketing Intelligence

Mind The Gap: A Complete Guide to Traffic Gap Analysis (+ Checklist)

Ad Intelligence Affiliate Marketing
by Monique Ellis 15 Min.
Oct 27, 2023
PPC Competitive Analysis: A Step-By-Step Guide (+ Checklist)
Marketing
Marketing Intelligence

PPC Competitive Analysis: A Step-By-Step Guide (+ Checklist)

SEM & PPC
by Monique Ellis 12 Min.
Oct 27, 2023
Google's Keyword Planner vs. Similarweb's Keyword Generator: Which is Best?
Marketing
Marketing Intelligence

Google’s Keyword Planner vs. Similarweb’s Keyword Generator: Which is Best?

Marketing Strategy SEM & PPC
by Monique Ellis 6 Min.
Oct 3, 2023
Competitor Monitoring: How to Track Your Competitors Online
Marketing
Marketing Intelligence

Competitor Monitoring: How to Track Your Competitors Online

Content Marketing Digital Analysis
by Monique Ellis 10 Min.
Sep 18, 2023
Competitive Keyword Bidding Explained: Defending Your Brand
Marketing
Marketing Intelligence

Competitive Keyword Bidding Explained: Defending Your Brand

SEM & PPC
by Monique Ellis 6 Min.
Aug 23, 2023
The Benefits of Keyword Freshness: Why You Need to Know About It
Marketing
Marketing Intelligence

The Benefits of Keyword Freshness: Why You Need to Know About It

Content Marketing Marketing Strategy
by Leah Messenger 8 Min.
Aug 17, 2023
5 Types of SERP Feature Optimizations That Work
Marketing
Marketing Intelligence

5 Types of SERP Feature Optimizations That Work

SEM & PPC SEO
by Leah Messenger 4 Min.
Jul 19, 2023
Landing Page Best Practices: How to Turn Clicks into Customers
Marketing
Marketing Intelligence

Landing Page Best Practices: How to Turn Clicks into Customers

SEM & PPC
by Monique Ellis 10 Min.
Jun 28, 2023
What is CPC? And Why Less is More for Your Budget
Marketing
Marketing Intelligence

What is CPC? And Why Less is More for Your Budget

SEM & PPC
by Monique Ellis 7 Min.
Jun 23, 2023
What are PPC Metrics? A Guide to Measuring Success
Marketing
Marketing Intelligence

What are PPC Metrics? A Guide to Measuring Success

SEM & PPC
by Monique Ellis 11 Min.
Jun 15, 2023
The SEM Guide to Using ChatGPT (In The Most Unique Way Possible)
Marketing
Marketing Intelligence

The SEM Guide to Using ChatGPT (In The Most Unique Way Possible)

SEM & PPC
by Leah Messenger 14 Min.
Jun 14, 2023
The 10 Best PPC Tools Picked by the Pros
Marketing
Marketing Intelligence

The 10 Best PPC Tools Picked by the Pros

SEM & PPC
by Lior Schunder 8 Min.
Mar 30, 2023

The #1 PPC tool - get started

Give it a try or talk to our marketing team — don’t worry, it’s free!

Would you like a free trial?
Wouldn't it be awesome to see competitors' metrics?
Stop guessing and start basing your decisions on real competitive data
Now you can! Using Similarweb data. So what are you waiting for?
Start your free trial